October 15, 2020 – Guests already perceive the Cres-Losinj archipelago as one destination, which was recognized by the towns of Cres and Mali Losinj, who signed an agreement on cooperation between tourist boards. With this document, they announced the continuation of joint activities to develop tourism further.
HRTurizam reports that the Cres Tourist Board and Mali Losinj Tourist Board are currently implementing a unique Tourism Development Master Plan, which defines long-term visions, growth goals, and a framework for developing a competitive tourism strategy that will contribute to improving the quality of life and creating new development cycles.
“I welcome today’s informal association of the tourist boards of Mali Losinj and Cres. I am convinced that by working together, we can position ourselves in the market better and develop projects that will stimulate the overall economic development of our archipelago, which is extremely important in these challenging times. We have excellent cooperation with Cres, and we hope that this agreement will produce many good projects for the development of our islands, but most importantly, that it will improve the quality of life of its inhabitants,” said Ana Kučić, Mayor of Mali Losinj and President of the Tourist Board of Mali Losinj.
The vision of tourism in Mali Losinj and Cres is defined in cooperation with key destination stakeholders and is based on three main pillars – Sun and Sea, a tourist product that currently generates the largest share of tourist traffic, then active vacation as a primary tourist product in the pre and post season and Wellbeing which represents the essence of the experience of health tourism and the Wellness & Spa program in the destination.
The master plan envisages that Mali Losinj and Cres will approach the valorization of hitherto unused resources and interpret them in an innovative and modern way. The sustainability principle will be applied through all development activities to preserve the natural environment and quality of life.
“Tourist boards have jointly developed a strategy for the development of tourism in our archipelago, so informal association is just a logical continuation of cooperation. The joint development of a strategy is a kind of engagement of our tourism, which is an association of marriage. The synergy that will result in this tourist marriage will contribute to the recognition of our archipelago as a unique tourist destination with many special features of Cres and Losinj, from Tramuntana in the north to Ilovik in the south,” said Kristijan Jurjako, President of the Cres Tourist Board and Mayor of Cres.
The cities of Cres and Mali Losinj have been cooperating at all levels for years, have joint utility companies, a development agency, and cooperate on numerous projects. The informal association of tourist boards is a logical sequence of cooperation.
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