As Poslovni Dnevnik/Marta Duic writes, for many years now, beautiful Hvar Town has been one of the most desirable destinations for organising weddings in all of Croatia. One of the most popular holiday destinations for many visitors from all over the world, it is an ideal place where many guests from all over the world want to tie the knot.
With an ideal climate of “2700 hours of sunshine a year”, Hvar offers incredible wedding scenery, rich cultural heritage, hidden coves, terraces and a complete offer for all sorts of holidays of all guests. To complete the story, Hvar has some of the very best hotels, restaurants and famous wineries. This was recognised by the Tourist Board of Hvar Town, which supported this exclusive Hvar weddings project, within which numerous initiatives aimed at positioning Hvar in this regard have been readily launched.
One of the first steps in the exclusive Hvar weddings project process was to gather together as many partners as possible who are engaged in or participate in the organisation of weddings on the island of Hvar in order to establish regular communication and cooperation with them. In order to further improve and develop this tourist product, and brand Hvar Town as a wedding destination, the Promessi W&E and Wed our way from Split agencies, in cooperation with the group Suncani Hvar, have implemented concrete measures of cooperation and development with numerous partners from the county and from further afield.
In addition to aerial shots of various jaw-dropping locations, two stylised shoots were organised in numerous specific locations of Hvar Town, such as at the unique Fortica, the nearby islands and more. With numerous local partners and established professionals in the wedding industry from across Croatia, the goal was to show the natural resources of the island, as well as its rich cultural heritage and gastronomic offer.
“At the time of the coronavirus pandemic, when destination weddings have been most affected for two years in a row now, the joint work of many participants in this project is actively working to promote Hvar and Croatia as a wedding destination and support this product. This material will be used to promote Hvar on various wedding and tourist platforms, YouTube channels, across social media, in specialised magazines, and also to use it for the preparation of promotional materials for fairs and targeted presentations. The further plan of cooperation includes numerous activities, including creating a list of the most beautiful locations for weddings, certification, organising an inspiring round table for exchanging experiences, organising educational lectures, quality standardisation, etc,” explained Ivana Knezovic from Promessi W&E from Split.
The exclusive Hvar weddings project participants believe that the development of wedding content such as this can significantly mitigate the effects of the pandemic on tourism, strengthen the pre- and post-season, significantly increase the income of the entire local community and promote underdeveloped tourist areas and small businesses on the island.
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