After great promotion of the 300th Sinj Alka in the U.S. and Brussels, the French Le Figaro reports about the Alka in the last edition of its Magazine issue on 10 pages. Great cooperation of the Croatian National Tourist Board, Tourist Board office in France and Sinj tourist board to host the journalists from France.
The Croatian National Tourist Board informs about the reportage on its website:
“Journalists of the Le Figaro present Sinj Alka as the oldest knight tournament on the European continent with a long tradition of unbelievable 300 years. The report says, it is an important social event, which makes all the inhabitants of the region very proud and which is being broatcast by the national television.
Reporters point out that this significant event has nothing to do with organized folklore for tourists, but is an old knight´s game dedicated to the patron of Sinj – Lady of Sinj, which according to tradition helped defeat the Ottomans. They add, that Alka is an eternal reminder of the heroism of the ancestors and an eternal vow of loyalty and respect.
Le Figaro Magazine is one of the most influential magazines in France, with 2 million readers and more than 400 thousand copies sold. Commercial price of one-page ad in the magazine is more than 37 thousand EUR.
You can watch a video of the Le Figaro TV informing about reportage (in French):
