B2B Run: Most Popular Business Gathering in Croatia Opens in Split!

Daniela Rogulj

The Magenta 1 B2B Run is the first business race open to all employees of companies registered in Croatia.

The Magenta 1 B2B Run has positioned itself as the largest gathering of employees of Croatian companies. A business and sporting event with two editions already under its belt, this year is expected to be even larger – with hopes that more than 5,000 runners will join across four Croatian cities. The third edition of Magenta 1 B2B Run kicks off in Split on Thursday, May 18th, reports Slobodna Dalmacija on April 14, 2017.

The Magenta 1 B2B Run is intended for employees of companies registered within Croatia. Last year, the race was attended by more than 4,000 runners from more than 300 Croatian companies which confirms its status as the most popular business event in the country.

The main objective of the event is to encourage healthy lifestyle habits that will help everyday private and business challenges. Fans of jogging in the city under Marjan will run a distance of five kilometers which will lead them to some of Split’s most beautiful streets by the sea.

“The Magenta 1 B2B Run has been recognized as an event which aims for better socializing, networking and cooperation between employees. It is important that companies outside of Zagreb have the opportunity to regularly participate in events like this which combine sports and socializing and are proven to be an effective tool for increasing employee satisfaction. Our tour starts in Split again, a city with a longstanding racing culture and tradition where our competitors last year showed excellent results,” said Dijana Vetturelli, initiator of the Magenta 1 B2B RUN.


Companies from Split who wish to include their employees in this race can apply until April 18th through the official website: http://www.b2brun.hr/ 


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