Is this the most expensive olive oil in the world?
My father-in-law knows a thing or two about olives, and I have to confess that the stuff he produces from the family olive trees is about as good as it gets.
But while he may be pretty good on olive oil knowledge, his sales and marketing could obviously do with some help, if the success of his neighbour is any thing to go by. The family does not sell the oil it produces, as there are plenty of healthy Dalmatians willing to help out my father-in-law use up his annual harvest in their kitchens, but if he did sell it, the going price would be 80-90 kuna a litre, or about £10.
Which compares a little less favourably than some olive olive produced nearby, which will set you back £3,750 a litre if you pop into the exclusive Harrods of London store. Luxury 200ml bottles, complete with edible gold flakes, are selling at £750 a bottle. In the words of the Golden Olive Oil website:
Golden Olive Oil contains 0,2 l of extra virgin olive oil of harmonised flavour and aroma, infused with 24-karat edible gold flakes. It has a delicately balanced taste of slight bitterness and a peppery finish with hints of almond, tomato and dried fruit.
The exquisite glass bottle is placed inside a luxuriously crafted black lacquered wooden box that is protected by a small lock and comes enrobed in a velvet pouch.
Golden Olive Oil is produced in a limited edition of 444 pieces. Upon purchase, the client receives an ownership card identifying the unique number assigned to each product.
This card entitles the owner to special privileges — the possibility of purchasing a refill bottle of Golden Olive Oil without the luxurious wooden casing, and a visit to the olive grove on the Island of Hvar.
All items used in assembling this product were handmade by a small number of Croatian craftsmen (some of whom continue to nurture their traditional family trades stretching back to 1861.) It takes more than 120 hours to assemble one finished product.
Once you taste the oil, and feel the sense of joy coming from its every drop, you will understand why we chose to make the Golden Olive Oil.
Its aromatic and golden properties are captivating — a true taste of luxury…