ABOUT YOU: Quickly Growing Online Fashion Store Comes to Croatia

Lauren Simmonds

ABOUT YOU is among the fastest growing start-up online stores in all of Europe and one of the few companies operating on the old continent with a value of more than 1 billion US dollars.

As Poslovni Dnevnik writes on the 8th of September, 2020, what has been behind the numerous commercials and mysterious hashtags placed all over social media has now finally been revealed, ABOUT YOU has arrived here in Croatia.

The popular online European fashion store ABOUT YOU continued its successful journey of international business by launching the Croatian online store aboutyou.hr on September the 8th, 2020. After Germany, Austria, Switzerland, the Netherlands, Belgium, Poland, the Czech Republic, Slovakia, Hungary, Romania, Slovenia and the Baltic countries, ABOUT YOU has found itself in Croatia.

The online fashion store was officially opened through an innovative marketing campaign that includes various information channels. The campaign aimed to increase the visibility of the ABOUT YOU brand through cooperation with many influential people from the Croatian scene.

Here in Croatia, according to Novac.hr, this exclusively online store offers more than 100,000 products and more than 700 brands, many of which are being made available on the Croatian market for the very first time. Shopping on ABOUT YOU is safe, everything can be ordered with free delivery and various payment methods are available, from credit cards to cash on delivery. In addition, customers can return products for free within 100 days if they do not like them.

With a limited discount of 25 percent as a welcome in the first week after the launch, the online fashion store ABOUT YOU has invited customers from Croatia to try a new, inspiring shopping experience. The code for Croatia can be found at www.aboutyou.hr.

ABOUT YOU is a fashion and tech company based in Hamburg, Germany. It was initially founded by young entrepreneurs Tarek Müller (31), Sebastian Betz (29) and Hannes Wiese (38) back in 2014. In just six years, ABOUT YOU has become one of the largest European clothing stores with a massive annual revenue of 742 million euros (2019 / 2020). Following previous launches of online stores in the Czech Republic and Slovakia, as well as in other nations, ABOUT YOU became the leading online store on the market in just a few weeks.

“For us, the Croatian market represents huge potential. We expect rapid growth with the goal of becoming the market’s leading online store in the short term. We’re also pleased to see that our customers from Croatia will be inspired by the wide offer on our platform, free delivery and free returns,” said Tarek Müller, co-founder and director of ABOUT YOU.

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