CircuitMess: Supermarkets Begin Selling Croatian Game Consoles

Lauren Simmonds

As Novac/Benard Ivezic writes on the 8th of September, 2020, after Croatian agricultural products were placed on the shelves of well known, heavily frequented supermarkets, large retail chains operating within Croatian have also shown keen interest in offering their customers high-tech Croatian-made products. CircuitMess, a Croatian startup, has succeeded in getting its games consoles on sale.

On Monday, Kaufland Croatia started selling a new version of the first Croatian mobile gaming console MAKERbuino, otherwise the best-selling product from the Croatian startup CircuitMess, which was founded by 21-year-old Albert Gajsak from Karlovac. The new version of the console is called Nibble and is technically far more advanced than the previous version was.

Albert Gajsak, the founder and director of CircuitMess, says that Nibble is the first product they have fully localised for the Croatian market and that they have high expectations from its sale. This is supported by the size of Kaufland’s order, as well as the unofficial fact that it is currently being sold in 33 Kaufland stores.

”For CircuitMess, this is the single largest order to date and is our best-selling product so far. I can’t talk about the size of the order, but I can say that in the last three years we have sold a total of 12,000 MAKERbuino consoles,” said Gajsak.

Marija Franic, Head of Corporate Communications at Kaufland Croatia, revealed that they had ordered as many as a thousand Nibble consoles. She added that their collaboration with CircuitMess is excellent.

“We believe that it is very important to support Croatian startups, especially those that bring new technologies closer to children,” noted Franic.

Gajsak added they agreed to co-operate in just three months. He stated that they have experimented a lot with sales channels from the beginning. So far, they have focused on the web, and now they are turning to physical stores as well.

CircuitMess managed to create MAKERbuino by raising more than 100,000 US dollars via Kickstarter three years ago. In the meantime, it started selling on eBay and Amazon and a number of other web stores.

”We lack cooperation with large retail chains like Kaufland and that’s why, from a sales perspective, this is a new chapter for us. We’d like to reach an agreement to enter Kaufland with our products at least occasionally or even on a permanent basis,” said Gajsak.

The innovativeness of this particular Croatian startup is also reflected in the company’s business results. CircuitMess, which was founded just three years ago and today employs fifteen professionals, in its first full business year, 2018, had revenue of 1.1 million kuna and a net profit of 10,643 kuna. It jumped five times last year. Its revenue in 2019 stood at 5 million kuna, and its net profit amounted to 238,065 kuna.

“This year has started quite terribly, but because of everything we’re doing, I hope that we’ll manage to repeat last year’s income or exceed it. However, it’s difficult to try and predict that,” concluded Gajsak.

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