As reported by Franka Gulin, Croatian National Tourist Board director in China, an episode entirely dedicated to Croatia was broadcast on Chinese Hainan TV, which about 700 million viewers watch.
The episode aired as part of the seventh season of Connections, a popular mosaic TV show that has been airing since 2016. TV presenter Mei Qing hosts cultural experts and ambassadors to the People’s Republic of China from countries around the world.
“Broadcasting the show about Croatia, which was watched by about 60 million viewers in the first broadcast, is a great opportunity to promote our country on the Chinese market. The show talked about the Museum of Broken Relationships in Zagreb, the Šibenik International Children’s Festival, the Dubrovnik Summer Festival, and Zadar, a city-friend with the Chinese tropical paradise Sanya. We also touched on football and pianist Maksim Mrvica, and the hosts surprised us with great pronunciations of Croatian names and general knowledge about Croatia,” said Gulin.
Along with the Croatian ambassador to the People’s Republic of China, Dario Mihelin, Gulin also participated in filming a show about Croatia.
Hainan TV is a large regional media house owned by the Hainan Broadcasting Group based on China’s largest island of Hainan. It broadcasts its program on eight channels and satellite television, while a good part of the programs and live streams are available online.
Considering that the show is broadcast within the entire network of the mentioned television and abroad, as well as within the platforms of Hong Kong International Satellite TV, iQiyi, Tencent, TravelNet, and the Himalayas, the ratings are significantly higher than the official figures. Therefore, it is possible that even more than 60 million people saw the show about Croatia.
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