December the 10th, 2020 – Family is one of the most important things of all, and during this challenging year full of unprecedented events, this has been proven to be true yet again. Meet Mudrica, the new Croatian E-Kids card.
As Poslovni Dnevnik/Marta Duic writes, the Central State Office for Demography and Youth (SDUDM) wants to further emphasise the value of family with Mudrica, a friend of every family. This is a Croatian E-Kids’s card, a project that the Central Office is developing, considering and ultimately wants to implement in the daily lives of those who need it the most – parents and their children.
Incentive family and population measures are a priority of the activities of the Central State Office for Demography and Youth, which is aimed at long-term improvement of demographic trends and the creation of a favourable and stimulating environment for families and youth.
The Croatian E-Kids card is a measure that, through a system of discounts and benefits for users with children, regardless of their income, enables more favourable access to goods and services, ie the improvement of the general family standard. All parents, guardians and foster parents of at least one child under the age of eighteen can become users of the Croatian E-Kids card.
The need to promote the social and economic rights and interests of families with children has also been recognised across EU countries. In Spain, France, Germany, Austria, Hungary and other countries, there are independent, non-governmental organisations for families with three or more children to support and protect them and strengthen their integrity.
As they pointed out from SDUDM here in Croatia, there is also the Association of Families with Three or More Children “Tri Plus”, which provides its members with various benefits through partner companies and organisations. However, Croatia has decided to go one step further than other countries in the implementation of measures and activities related to family and population policy.
The project – a virtual children’s card, was conceived back at the end of 2018 by the Ministry of Demography, Family, Youth and Social Policy as a means of offering support and relief to both parents and their children.
The use of the new Croatian E-Kids card will go hand in hand with cooperation with partners from both the public and private sectors who have recognised the need for synergy to improve the demographic picture of Croatia, providing various benefits and discounts on products and services.
Unlike the aforementioned countries, this project would provide benefits for every single child, and when there are more children in the family, the percentage of discounts and benefits on products and services would grow. It’s worth remembering that according to the last census carried out in Croatia, 112,830 families have three or more children, 319,658 families have two children, while 435,192 families have only one child.
In the first phase, the Croatian E-Kids card will be available as a free mobile app called “Mudrica” through which parents will receive various discounts, and it will be connected to the e-Citizens system, which will fully ensure the accuracy and security of the data and contribute to today’s path towards the goal of digitalisation.
The new Croatian E-Kids card will bring together a wide range of public and private partners from across the cultural, economic, health, educational, sports and other, family-oriented areas. State Secretary for Demography and Youth, Zeljka Josic, explained that in this way, the card will be a kind of symbol of social consensus on Croatian demographic renewal with the aim of promoting families with more children.
A number of benefits and services that will be provided to families with children through the children’s card, in addition to improving the family standard, will also contribute to a better disposal of family time in our daily hectic lifestyles.
The Mudrica app will be available for use by the end of the year, and its use will be both easy and affordable. A person who wants to become a Croatian E-Kids card user will need to apply for its use in the e-Citizens system.
Security level 3 credentials will be required to access the e-Baby Card e-service. After submitting the application, the system will check the applicant’s data in the Birth Register, the custodian register or the foster parents register and, if the conditions are met, approve the application and send activation data to email and user user box.
After activation, in order to be able to use the benefits of the Croatian E-Kids card, you will need to download and install the mobile app “Mudrica” from the Google Play store or Apple store on your phone. After entering a user ID, activation code and selecting a PIN, you’ll be able to start using the benefits provided by Mudrica.
As noted by SDUDM, the partners in the application are divided into categories, and you will be able to search for them via an interactive map depending on your location. By clicking on the selected partner branch, you will be able to see what benefits or discounts are offered to you.
The list of partners and information on benefits and discounts will be available on the Mudrica website, but also within the mobile application on the interactive map with which users will be able to quickly and easily inform themselves better about partners, their locations and the sort of discounts or benefits they offer.