Croatian Employers Association Launching Underage Drinking Prevention Action

Lauren Simmonds

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As Novac/Jutarnji writes, the Croatian Employers Association is launching activities for the public and for those in the hospitality and catering sector, with the aim of providing additional information on the importance of the moderate and responsible consumption of alcohol, as well as responsible serving of alcohol in restaurants to encourage the proper prevention of underage alcohol consumption.

One of the activities of the Croatian Employers Association in this regard is the launch of an online educational page called (consumeresponsibly) where readers can find useful information on the impact of alcohol on the body and on overall health, warnings about groups for which alcohol consumption isn’t at all recommended, with special emphasis placed on the negative impact of alcohol on minors.

The site contains useful tips and educates parents on how to approach and talk to their children and other young people when it comes to alcohol. With this initiative, Croatia has joined other European countries which work to promote responsible alcohol consumption as part of the campaign and the international website

This branch of the Croatian Employers Association simultaneously launched a quiz on responsible alcohol consumption across eleven European countries and supported a project launched by spiritsEUROPE, a European association that brings together the spirits sector through 31 national associations. The quiz provides guidance and answers to key questions about moderate alcohol consumption, explains the differences between moderate and excessive alcohol consumption, contains tips on responsible consumption and explains the differences between different alcoholic beverages. The quiz can be accessed via the website or directly via the link:

In addition to educating the public, the aforementioned association has also developed a platform for online educational training on the responsible serving of alcohol intended for the hospitality sector. Entitled “I serve responsibly”, it aims to reduce irresponsible alcohol consumption, and point out the problem of juvenile alcohol consumption, as well as to promote catering and hospitality facilities that serve alcohol responsibly.

“Raising awareness among both the public and among those working with alcohol in a professional sense is key to encouraging responsible behaviour, which is why we’ve launched a series of activities to highlight the importance of moderate and responsible alcohol consumption, the prevention of juvenile alcohol consumption, and the need for education on potentially dangerous situations such as driving under the influence, with the goal of building responsible behaviour in the community in which we operate and do business. Consumers must have access to information to know the effects of alcohol on their health, and those working with alcohol should contribute to the promotion of moderate and responsible consumption through doing responsible service and business,” said Zoran Maksic of HUP.

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