The Croatian Post unveiled a new logo and visual identity on Thursday, and announced that they are focusing on the development of digital business, and moving to a new sorting and logistics center near Velika Gorica soon, reports Jutarnji List on June 27, 2019.
“Starting from the methods and principles of modern design and the experience of large international corporations, the old logo of Croatian Post has been redesigned and made simpler. Now we have a postmark for the modern age, because the postmark has always symbolized postal activity, and at the same time it also has a new association that is in line with the time we live in,” said Croatian Post, adding that in this process of rebranding the Croatian postal service, they preserved specifics like colors and symbols.
On this occasion, Ivan Čulo, Chairman of the Board of Croatian Post, emphasized that the company has changed significantly in recent years.
“The modernization of the logo symbolically marks the beginning of the new era of Croatian Post as the leading logistics company with the most modern sorting center in this part of Europe, and in line with the Postal Strategy for 2022, we focused on fundamental business and digitization as an important development philosophy,” said Čulo.
“In the rebranding process, we wanted to preserve all the distinctive elements of the brand, such as the color and the character of the sign, while giving it a modern and more suitable form for the digital age,” said award-winning designer Boris Malešević, the author of the new logo.
The Croatian Post also points out that in the last two years, their most important investment worth 350 million kuna is the construction of a new sorting center near Velika Gorica.
Therefore, they believe that the completion of the construction and the largest capital investment in the history of Croatian Post is the right moment to change the company’s visual identity.
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