Ukraine War Affects Buying Trends, What are Croats Purchasing?

Lauren Simmonds

Updated on:

As Poslovni Dnevnik writes, a well known Croatian portal for comparative shopping, has quickly noticed the demand for certain products over more recent weeks, which was significantly marked by the aforementioned Russian invasion of Ukraine, and with it the threats of nuclear war, has shot up.

Comparing the demand of online customers in Central and Eastern Europe (CEE) on the comparison platforms of the Heureka Group, the portal noticed significant matches in the interest of online customers. A sharp increase in demand can be seen in the categories of portable chargers, generators, sleeping bags, solid fuel stoves, and canisters.

When it comes to Croats purchasing items, this match in searches is visible in the category of portable chargers, which recorded an increase in demand of almost 70 percent when compared to just one week before, for neighbouring Slovenian consumers, a general trend of matching with consumers in the rest of the wider CEE region is visible in categories such as sleeping bags (which has recorded a 100 percent increase in demand for the Slovenes).

Of the six countries analysed, a significant diversification of demand for products which can be used for humanitarian and preventive purposes was observed in the Czech Republic. The greatest interest was recorded for solid fuel stoves (+112 percent), sleeping bags (+147 percent), walkie-talkie transmitters (+300 percent), solar chargers (+349 percent) and canisters (+536 percent). Similar demand was observed for online customers in nearby Slovakia and Romania, while customers in neighbouring Hungary included electric generators (+144 percent) in their increased demand.

For more, check out our dedicated lifestyle section.


Subscribe to our newsletter

the fields marked with * are required
Email: *
First name:
Last name:
Gender: Male Female
Please don't insert text in the box below!

Leave a Comment