Destinations That Benefited Most from Film Tourism: How Does Croatia Rank?

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Interest in Croatia as a filming location has only been increasing as of late: the country hosted over 20 international productions in the first half of 2021 alone. Several hits filmed in Croatia such as The Hitman’s Wife’s Bodyguard and Bliss were released last year, and the Netflix thriller The Weekend Away, largely filmed in Split, is set to premiere this week.

It’s no secret that Croatia has benefited considerably from film-induced tourism, mostly owing to its Game of Thrones fame. As reported by, Croatia ranks third on the list of eight destinations that generated substantial income from tourism, compiled by Unforgettable Croatia.

London tops the list, as the eight Harry Potter films drove so much tourist traffic, it generated a mind-boggling income of $5,3 billion in total. New Zealand follows with $1,3 billion generated by film tourism, brought in by the cult classics The Hobbit and The Lord of the Rings.

Croatia ranks third thanks to Dubrovnik and its Game of Thrones fame – no surprises there. Fans of the massively popular TV series were flocking to Dubrovnik in droves soon after the walled city made its debut on screen as King’s Landing, resulting in a total of $203 million generated from Game of Thrones-induced tourism between 2013 and 2018.

Here’s how Croatia ranks compared to other destinations that benefited the most from film tourism (in USD):

1. London, England / Harry Potter – 5,3 billion
2. Waikato, New Zealand / The Hobbit & LOTR – 1,6 billion
3. Dubrovnik, Croatia / Game of Thrones – 203 million
4. Albuquerque, New Mexico, USA / Breaking Bad – 70 million
5. Stirling, Scotland / Braveheart – 47 million
6. Forks, Washington, USA / Twilight – 46,2 million
7. Kho Phi Phi Leh, Thailand / The Beach – 13 million
8. Skellig Michael, Ireland / Star Wars – 4,5 million


Check out our list of filming locations in Croatia beyond Game of Thrones


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