LG’s latest ad features a familiar panorama
The American tech giant LG recently came out with their first 4K projector that’s about to be presented at CES 2018, a major international technology expo that will take place in Las Vegas from January 9 to 12.
CES won’t be the first opportunity for the public to see LG’s latest innovation, as the company already unveiled their new product in an ad campaign – and a certain sleek visual depicting the gadget in use caught our eye. The projected image? A panorama of Šibenik.
There’s no information on why Šibenik was chosen to highlight the impressive features of LG’s new product. Someone from the creative department might have been on holiday in one of the most attractive destinations in Croatia and opted for a sentimental nod, or it just could have been the most breath-taking vibrant shot they could find. However you look at it, the ad certainly comes as welcome promotion for Croatia – who wouldn’t want to visit Šibenik after seeing this image displayed on their wall?
