Eurostat Reveals Habits of Croatian Companies and Online Sales

Lauren Simmonds

Croatian companies are among the top when it comes to online sales through their own websites or applications, as opposed to other online sales platforms.

As Poslovni Dnevnik writes on the 6th of January, 2018, based on the share of companies that rely on online sales, Croatia is close to the top of the list of EU member states in regard to using company websites or applications.

Of the total number of companies in the European Union with at least 10 employees, 16 percent of them received orders in 2016 via the Internet, either from a website or via some sort of sales application, according to Eurostat’s report.

Among them, the use of their own website or sales app is largely dominant, meaning that 85 percent of them sell products and services through online means. On the other hand, almost 4 out of 10 business owners, more specifically 39 percent, are offering their products and services through another form of online sales platform. Internet sales include both individual consumers as well as other companies.

Among the EU member states, the highest share of sales companies using their own website or application was recorded in the Czech Republic, with 98 percent, followed by Slovakia and Finland, both at 97 percent, followed by Croatia and Iceland at a high 96 percent. The lowest was recorded by neighbouring Slovenia, at 64 percent.

When it comes to Internet-based businesses and their products and services sold through other online sales services, Italy was at 54 percent, followed by Germany at 52 percent, and Austria and Poland, both at just 47 percent. The lowest numbers came in from the Czech Republic, Croatia and Finland, all at 14 percent, as quoted from Eurostat.

According to Eurostat data, in 2016, every seven companies, more specifically 14 percent of them, sold products and services over the Internet, and 71 percent of those companies owned their own website.


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