February 2, 2020 – Last year, the implementation of the IQM Destination Lika or Lika Integrated Quality Management project began, aiming to improve the overall quality of the destination by connecting the entities in the destination to provide the best service to the guests.
HRTurizam reports that in 2019, Lika gathered as many as 96 partners from 7 categories (attractions, hotels, caterers, camps, local products, private accommodation and travel agencies) to join the project. And now it’s time for everyone else to get involved.
Due to the great interest of the public, the Lika Destination Cluster, Plitvice Lakes National Park and Feel IQM are inviting all interested tourist entities to contribute to the development and quality of tourism in Lika this year to apply for the project.
All interested parties can submit their applications by Monday, March 2, 2020. You can find out more about the project here.
The project to brand Lika as a unique tourist destination was started in 2015 through the INTEGRA LIKA 2020 project. Through this process, Lika developed a system of regional quality labels for locally produced food, beverages and souvenirs called Lika Quality, which already has 169 certified Lika Quality products in its system, with 62 manufacturers.
The destination of Lika includes the coastal and inland part of the County of Lika-Senj, the Municipality of Gracac in Zadar County and the Municipalities of Rakovica, Saborsko and Plaški in Karlovac County. The project aims to connect the subjects and encourage excellence to improve the overall quality of the destination.
As part of the project, in 2019, a series of educational workshops were held, which will continue in 2020, to encourage mutual networking, synergy and raising the quality level of each of the entities involved and the overall tourist product of Lika.
The whole story from beginning to development is more than impressive, especially in the context of development in the underdeveloped tourist area, regardless of the importance of Plitvice Lakes National Park.
The story of the development of the Lika Destination cluster is a great example of how to develop a tourist destination in a quality and sustainable way, using the most EU funds. An excellent positive and concrete case study will be presented at the first conference of the HrTurizam.hr portal – One Day Or Day One, which will be held on 02.04.2020. in Zagreb.
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