As Dubrovacki Vjesnik writes, the International Public Relations Association (IPRA) has ranked two of Manjgura’s successful projects in the finals of the IPRA Golden World Awards.
The project “Rakoborci – Hrvatska protiv raka” (Cancer fighters – Croatia against cancer) is in the finals of the category of agency campaigns for non-governmental organisations, while the project “Total Croatia Travel Info” is in the finals of as many as three agency categories – for crisis communication; for a project at the country, city or region level; and in the travel and tourism category.
“Rakoborci – Hrvatska protiv raka” is a project implemented by Manjgura for the Coalition of Health Associations and the Association SVE za NJU (ALL for HER) back at the end of 2020, with the aim of urgently adopting a national strategy against cancer. As the only EU member without such a strategic document, Croatia has been threatened with losing access to dedicated EU funds to fight cancer. Thanks to the activities initiated through this national campaign and the Croatia Against Cancer platform, the National Strategic Framework against Cancer was adopted in less than two months, and hrvatskaprotivraka.hr continues to raise citizens’ awareness of its role in the fight against cancer.
After the international HUOJ Grand Prix and three Polaris for crisis communication, the Total Croatia Travel Info Viber community project was recognised by international experts who placed it in the finals of as many as three categories for the IPRA Golden World Awards.
With the support of Mediacor, the Total Croatia Travel INFO Viber community was established, through which users received daily updates on epidemiological measures in force and ways to come to Croatia, and community members also had a chatbot – a virtual assistant, programmed to answer frequently asked questions. However, the efficiency, accuracy and self-sustainability of the project are mostly due to the hard-working volunteers on the project, who throughout the summer, several times a day, updated the most important data and answered questions from users within the TCTI Viber community.
The world’s leading association of PR professionals, IPRA, has been rewarding the outstanding achievements of communication professionals from all over the world for more than 30 years. In the last round, a jury of experienced communication experts will evaluate the originality, relevance, set goals, as well as the creative strategies used and concretely visible results achieved. The winners are expected to be announced at the end of July.
Check out the Total Croatia INFO Viber community here.
