The Croatian Public Relations Association (HUOJ) has presented its awards for best communication projects. Krešimir Macan, the founder and owner of Manjgura, one of the oldest Croatian public relations agencies, was awarded the Grand PRix for his overall work in the field of public relations and an exceptional contribution to the development of the profession, reports prglas.com on March 14, 2019.
“As for Krešimir Macan, we can say that he is for the PR profession in Croatia what Digitron is among calculators, so one of the first associations when discussing public relations in our country. In what we can call political PR, he is surely at the top of the list of relevant Croatian experts whose services, expertise and competencies are equally appreciated and sought after by all political options in Croatia, as well as many in the wider region. He is among those responsible for the fact that in late 2017, after five years and a series of unsuccessful attempts, the harmful ban on the cooperation of state bodies and state-owned companies with public relations agencies was abolished, which certainly deserves recognition and respect,” said HUOJ president Ana Tkalac Verčić.
“After more than 20 years of work, this recognition of my colleagues and the profession means a lot to me. When I started in public relations, few even understood what I was actually doing, and today high-quality communication is the foundation of every successful business and project. Looking at what we have accomplished in the last two decades, I think we can be proud and motivated to continue working even better,” Macan said, receiving the most prestigious professional acknowledgement in the field of public relations.
Macan was first introduced to the public relations field as a teenager, when he worked as a tour guide, although he probably was not aware that he would dedicate his professional career to this field. It is less known that Krešimir Macan has a university degree in electrical engineering. However, his path was determined by the Homeland War, when he held the office of the secretary of the Ministry of Information and later the head of the Information Section of the Foreign Ministry. He has since built a successful professional career with a focus on crisis communication, media relations and strategic communication in politics.
He is happy to share his knowledge and experience with students and colleagues, thereby actively contributing to the development of the profession through his activities with the HUOJ and by participating in numerous conferences and expert panels. He is a member of the renowned International (IAPC) and European Association of Political Communicators (EAPCs) and the Chartered Institute of Public Relations (CIPR). After 20 years of successfully heading Manjgura, last year Macan handed over the agency management to director Katarina Leko.
Translated from prglas.com.
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