Popular Njuskalo Platform Introduces New Free Advertising Possibilities

Lauren Simmonds

Copyright Romulic and Stojcic
Copyright Romulic and Stojcic

Copyright Romulic and Stojcic

As Poslovni Dnevnik writes on the 24th of July, 2020, the highly popular Njuskalo platform is used as a significant source for accommodation capacities in their business by numerous private renters. Currently, almost 9,000 accommodation units are offered on this, otherwise the largest Croatian marketplace.

Given all the challenges of the current tourist season for renters, Njuskalo recently fully adapted its category for tourism, meaning that advertisers now have separate ads for each accommodation unit with larger photos and prominent facilities such as proximity to the beach, Wi-Fi and parking facilities, the ability to send direct inquiries for each individual apartment or room, an occupancy calendar that can be automatically synchronised with other rental platforms and many other benefits.

New circumstances highlight the need for even faster digital transformation in all economic activities, which this platform was among the first to recognise.

”This year, Croatian renters are focused on Croatian guests more than ever before. With its improved platform, Njuskalo is contributing to the preservation of the tourist season and is helping Croatian renters to fill their accommodation capacities. The tourism section on Njuskalo’s website was visited by 204 thousand visitors in June alone, which showcases a large base of interested potential guests,” said Goran Rubcic, CEO of Njuskalo and Deputy Head of Styria Digital Marketplace.

The new tourism category on Njuskalo enables even better search possibilities for foreign guests. It is shown in as many as eight world languages, and in June alone the platform recorded sixteen percent of visits from abroad, mostly from Germany, Slovenia, Bosnia and Herzegovina and Austria.

All renters can advertise their accommodation units completely free of charge and thus further promote their apartments, rooms or houses, and Njuskalo further emphasises their accommodation capacities on its Facebook page, which has almost half a million fans. Njuskalo’s app has been downloaded half a million times so far.

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