As SiB writes, the Osijek-Baranja County Tourist Board, Croatian Tourist Board, and Croatia Airlines are from August 1 to November 30, 2022, implementing the joint promotional project “Tastes of Slavonia”. Passengers on all flights of the Croatian national airline are served a Slavonian meal, which represents a special experience, and at the same time promotes Osijek-Baranja County as a tourist destination, as well as the gastronomy of Slavonia, Baranja, and Srijem. This way, more than 600,000 passengers on 10,000 flights to 30 international and domestic destinations can taste Slavonian delicacies, and thus destinations.
On this occasion, yesterday (August 29, 2022), a press conference was held at Osijek Airport, where the director of Osijek Airport Ivan Kos, director of the Osijek-Baranja County Tourist Board Ivana Jurić, director of commercial affairs of Croatia Airlines Slaven Žabo, Osijek Deputy Mayor Dragan Vulin, and Osijek-Baranja County Prefect Ivan Anušić spoke about the project “Tastes of Slavonia”.
The Director of Osijek Airport, Ivan Kos, initially thanked Croatia Airlines for the partnership on the “Tastes of Slavonia” project and expressed his belief that Slavonia and Baranja will be presented to passengers on all lines through this unique project.
“The products of Slavonia and Baranja in the air through the Tastes of Slavonia project in cooperation with the Croatian Tourist Board and Croatia Airlines will last four months. It is a project that invites you to visit the destination through the flavours, because good food is one of the first associations with Slavonia and Baranja, with Osijek-Baranja County as the largest tourist county in the east of Croatia. This confirms once again that the east means hedonism, which means a lot of good food and drink, as well as the events that the destination offers. We are happy that we are promoting the destination not only on domestic but also on international flights, and we continue our good cooperation with Osijek Airport, Osijek-Baranja County, the City of Osijek and the Croatian Tourist Board,” said the director of Osijek-Baranja County Tourist Board Ivana Jurić.
She explained that “Slavonian snack” is part of the “Croatia full of flavour” platform as a project of the Croatian Tourist Board, and that the package distributed to passengers includes crackers based on corn and red pepper, which are associated with Baranja, its fish stew, and other flavours that we find in dried meat products, followed by čvarak spread, kulen (spicy sausage), pickled vegetables and a contemporary interpretation of the Slavonian Šapice as a dessert. There are different package sizes, from the crackers handed out on shorter domestic flights to the full package given to passengers on longer international flights.
The Director of Commercial Affairs of Croatia Airlines, Slaven Žabo, pointed out that through this joint project, which is based on the wider project of the Croatian Tourist Board (Croatia, Full of Flavours), a range of products/meals for flights was put together that actually represent traditional Slavonian specialties, spices, and other products of this region.
“This joint project is the crown of cooperation between Croatia Airlines, the Tourist Board of Osijek-Baranja County, the City of Osijek, the Croatian Tourist Board, and Osijek Airport, through which we established an international Osijek-Munich route that operates all year round. Its added value, apart from enriching Croatia Airlines’ offer on its flights, is that we have also created the preconditions for the promotion of the specialties of this region,” said Slaven Žabo.
The Deputy Mayor of Osijek, Dragan Vulin, expressed his satisfaction that, as he said, the best possible flavors will be available to all passengers on Croatia Airlines flights and will thus contribute to the branding of the food from this area. He pointed out that compared to last year, the City of Osijek now records 55 percent more arrivals and 28 percent more overnight stays of tourists, and in August (until August 25) the record from August last year was exceeded.
“Through the project “Slavonian snack” we can see the continuation of the activities for the promotion of Slavonia and Baranja that we announced and started several years ago. We are still doing this together with Croatia Airlines, our Tourist Board, the Croatian Tourist Board, and the City of Osijek. We are glad that around 600,000 passengers on many routes, from Zagreb to destinations around the world, will see and taste the Slavonian snack, and it is precisely our goal to increase the visibility and quality of our service and offer”, said Prefect Ivan Anušić. He added that the results of tourist visits in Osijek-Baranja County this year are better than the record year of 2019 and that the County wants to remain the leader in the development of continental tourism in Croatia, so it continues to strengthen tourism and the economy in all segments.
For more, make sure to check out our dedicated Lifestyle section.