Report from today’s press conference in Split.
Organisers of Ultra Music Festival met today with the mayor of Split, director of Split Tourist Board and the press to give their first post-Ultra report.
According to the mayor of Split Ivo Baldasar, results exceeded everyone’s expectations especially if we take into consideration that Split airport recorded and increase of 40 000 passengers in comparison to last year’s Ultra week.
“Even though the price of tickets went up by 20%, attendance was up by 15% and we recorded 60% less incidents than in 2014” – deputy mayor Goran Kovačević added.
“Split’s tourist results in July have broken all the records and Ultra is definitely one of the reasons. According to the first official results, we had an increase of 21% in arrivals and overnight stays” – director of the Split Tourist Board Alijana Vukšić commented on the success of this year’s UMF.
First preliminary results show that 150 000 people from 43 countries visited Split during Ultra, with the average stay prolonged to 5,5 days. In terms of nationalities, UK and Ireland top of the list, followed by guests from Australia, USA, Germany and France.
Joe Bašić, representative of the organisers stated that this year’s edition was by far the most successful one to date: ” We are currently one of the largest music festivals in Europe and the numbers show that the number of arrivals and new private accommodation facilities is directly linked to our event. We’re on the right track to become larger than the Miami edition of UMF (360 000 visitors). With the support of the city, Ministry of tourism and Hajduk of course, our main goal to stay in Split until 2022 and we strongly believe it’s a win-win situation for everyone” he added.
Dates of the 4th Ultra Music Festival are yet to be determined, but it will be scheduled after the UEFA Euro 2016 Championship (from 10 June to 10 July 2016).
