September 25, 2020 – The Virovitica Tourist Board has found a creative way to help struggling renters during the corona crisis by redirecting funds meant for canceled events to a Support Plan for renters in the area.
HRTurizam reports that the coronavirus pandemic has caused numerous cancellations in Croatia and around the world. This has resulted in a reduced number of visits, i.e., tourist arrivals and overnight stays in several Croatian destinations, especially in the continental area. One example is Virovitica, whose tourist board has decided to redirect the funds provided for events that have been canceled by the Headquarters so far, to the implementation of a support plan for Virovitica renters.
With the amendments to the Work Program and the rebalance of the Virovitica Tourist Board financial plan, adopted at the Assembly’s first session, the plan includes several segments.
Guest safety
The first is guest safety, which means the safety of tourists, which is especially important for choosing to visit a destination. The year marked by the corona crisis is precisely the most important segment. The Virovitica Tourist Board financed the purchase of cotton masks with the sign of the Pejacevic Castle and the inscription “Greetings from Virovitica.” The masks are intended for employees of accommodation facilities and guests who will not only use them during their stay, but they also serve as a souvenir to take home and thus further promote Virovitica. Also, disinfectants and medical masks were distributed to all Virovitica renters.
Visibility
This year has shown the importance of visibility, especially on the Internet. It has also shown how a large number of renters have neglected this particular segment of their business. Namely, some accommodation facilities do not have their own websites, nor are they present on internet platforms. To help Virovitica renters increase their visibility to potential guests, the Virovitica Tourist Board will finance the development of websites of all accommodation facilities in the City. These websites will also be available in English. In addition to the website, Facebook and Instagram profiles of each accommodation facility will be activated. The Virovitica Tourist Board will finance the purchase of photographs and the lease of copyrights and provide the texts needed for the new website’s content.
Tourist maps of the city of Virovitica with marked sights, service information, catering and accommodation facilities were also printed and distributed. Considering the numerous new contents in the city of Virovitica, the plan is to make a new study of signalization, install all missing signs, and replace the old and worn-out signs. As part of this project, preference will be given to renters, i.e., to adequately mark all accommodation facilities in Virovitica.
Free tickets for Pejacevic Castle and Virovitica City Museum
COVID-19 has left a mark on the number of arrivals and overnight stays. Therefore, the Virovitica Tourist Board has prepared a promotion by which visitors, for each night in a registered commercial accommodation in Virovitica, until October 15, 2020, will receive a free ticket to Pejacevic Castle and Virovitica City Museum. For this action, the Tourist Board is also financing a promotional campaign called “Experience the city of Pejacevic” on social networks, portals, and press.
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