A new visual identity of the manifestation was presented at a press conference on Thursday, along with an announcement of the fifth edition to be held from 21 to 23 September
Visualia Festival is the first festival of light in Croatia which presents all the magic and beauty of new technologies and audio-visual arts. The press conference was attended by Pula Mayor Boris Miletić, Pula Tourism Board Director Sanja Cinkopan Korotaj, Visualia Festival Director Marko Bolković and Sonitus Association President Siniša Jean Sambolec.
Visualia is an integral part of Pula cultural events. Its goals are to promote modern works from audio-visual arts and contribute to the rich offer of cultural capital, emphasise artistic values and achieve benefit for the community and society.
“During the four years of the Festival in May, we noted many benefits of holding it in September. This will enable kids to enjoy it more and all visitors to spend more time exploring it. The second reason is of financial nature, as the most significant results coming from EU funds will be announced in June or later,” said Sanja Cinkopan Korotaj.
The three-day festival sees over 10 thousand visitors. Pula Mayor Boris Miletić noted the importance of Visualia: “This festival branded Pula in a way. Through such attractions we try to draw in visitors to our town in the month beyond the main season, which is very important. Moving the dates to September will enable more of our citizens and others to enjoy its attractions.”
Festival director Marko Bolković mentioned the support from Pula and its Tourism Board. “Our wish is for the festival to be as interactive as possible and for all who visit Pula in those three days to experience through the magic of light.” Last year Visualia grew beyond Croatian borders, so for this year they announced various combinations of artists, installations and guests.
The new visual identity is the work of Siniša Jean Sambolec: “I concluded the fifth edition should see a change of visual identity to make it more recognisable.”