Zagreb’s Museum of Arts and Crafts Part of Global Fashion Project ‘We Wear Culture’ by Google Arts & Culture

Total Croatia News

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3,000 years of fashion worldwide has been brought together for the world’s biggest virtual fashion exhibition. “We wear culture” project by Google Arts and Culture is a result of cooperation between Google and 180 world-renowned cultural institutions around the world, including our very own Museum of Arts and Crafts.

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More than 150 exhibits from the Museum’s Textile, Fashion and Accessories Collection have been added to the online collection, including one of the oldest dresses that the Museum acquired, and Borosana and Startas shoes, made by Borovo factory from Vukovar, founded in 1931. There is also a “Wedding Fashion” collection and “A Century of the Wristwatch,” telling a story about their development. Digital exhibits have all been on display at the Museum, and now you can access them online as well, by clicking here. You can also go on a virtual tour around the Museum.


The project includes stories about fashion icons that changed the way we dress, notable movements, “the making of” stories, and fashion’s long term relationship with the arts.

The project enables you to explore The Silk Road, Fashion at Versailles, or the history of UK punks, and see iconic objects, such as Marilyn Monroe’s high heels or Chanel’s Little Black Dress in virtual reality.

The project was presented at the Metropolitan Museum of Art on June 8 and it was hosted by Eric Schmidt, the executive chairman of Google; Amit Sood, the director of the Google Cultural Institute; and Andrew Bolton, the curator in charge of the Metropolitan Museum of Art’s Costume Institute.

“It’s very difficult to show fashion on a permanent display in museums because of its fragility,” explained Bolton. “[This experience] allows a large part of our collection—iconic pieces—to be on virtual perfect display.” Given the project brings together more than 180 costume institutes on a single platform, the scale is like no other. “I believe deeply that fashion is democratic, and the Google Platform offers and harnesses that accessibility,” Bolton said. “Every piece of clothing has a story to tell, and it’s my job as a curator to tease out those stories.” (

You can access the exhibition online here, or download a Google Arts & Culture app for iOs and Android mobile phones.


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