Zagreb Tourist Board Won Three Important Awards

Total Croatia News

Zagreb | Photo by Romulic and Stojcic
Zagreb | Photo by Romulic and Stojcic

Zagreb | Photo by Romulic and Stojcic

September 25, 2020 – The Zagreb Tourist Board won three important awards: two for the movie Zagreb Loves You, and one for the best congress destination.

Zagreb Loves You, a film by the Zagreb Tourist Board, won two awards at the recent tourist film festival in Turkey and Silafest, a tourist and environmental film festival in Serbia. These are special awards from expert juries that recognized this film in a group of promotional tourism videos. The video shows a spectrum of emotions that the people of Zagreb experienced, precisely six months ago, on March 22, when a devastating earthquake hit the capital, reports

Director of the Zagreb Tourist Board, Ph.D. Martina Bienenfeld, received both awards at the International Tourism Film Festival in Turkey, which is also the only festival of its kind to be held live, with the strictest epidemiological measures.

“We created the film ‘Zagreb Loves You’ in collaboration with director Martina Miličević at a time when two disasters hit our city at once – a pandemic and an earthquake. We created an atypical film because we wanted to capture the emotion and strength of Zagreb and its citizens, at a time when we ourselves thought we were living scenes from an American disaster film. The film became the backbone of our comprehensive #ZagrebLovesYou campaign, which achieved more than half a million impressions. Now it has been seen by many people from the cultural and business world of Turkey, including Mr. Nadir Alpaslan, Deputy Minister of Culture and Tourism of the Republic of Turkey, as well as other high-ranking guests from the political world,” said Bienenfeld.

In addition to the mentioned awards, Zagreb also won valuable recognition in the business context. Specifically, at the Conventa congress held in early September, Zagreb won the Meetings Star L award for the best congress destination that can accommodate 2,000 participants, further confirmed by the ranking in the ICCA (International Congress and Convention Association). Namely, ICCA’s list of congress cities for 2019 has 424 seats, and, compared to 2018, our city has achieved a jump of as many as 20 seats and is in 48th place.

As a reminder, this statistical report is based on the ICCA database, which means that the figures include meetings organized by international associations. They are held regularly, rotate between at least three countries/regions, and have at least 50 participants, so it is a specific segment of the congress industry. With these results, Zagreb has again proven itself as a leading destination for business tourism in Croatia and one of the top destinations for business meetings, gatherings, congresses, and incentives in this part of Europe.

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