Organized by the City of Zagreb, the Zagreb Tourist Board (TZGZ), and institutional and private partners, this year’s award-winning Zagreb Advent will be held from November 27, 2021, to January 7, 2022. While respecting the reality of the current pandemic situation, on November 27, the first Advent candle will be lit on Ban Jelačić Square at 5:00 pm. And at 7:00 pm, the Zrinjevac lights will follow.
In addition to traditional Croatian toys that are the motif of this year’s Zagreb Advent, particular emphasis is placed on cultural and musical events that will enhance the holiday mood and anticipation of Christmas. Namely, 14 music programs will be held with a total of 129 concerts, including the Zagreb Soloists, the Zagreb Chamber Orchestra, and many top Croatian musicians and promising young singers.
Zagreb museums, including the Museum of Arts and Crafts, the Ethnographic Museum, the Museum of Broken Relationships, and the Chocolate Museum, are included in this year’s program, and other events, such as performances at the Croatian National Theater, Gavella at Grič Tunnel, Ilica Project: Q’ART, Advent Run, Advent at Vidra, and other special programs are prepared for the youngest visitors.
Zagreb Tourist Board director, Martina Bienenfeld, introduced the festive event:
“Every year we try to enhance our Advent, and I am especially pleased to announce six new programs, namely: LADO Advent, Academy of Fine Arts (ALU) Christmas Garden, Advent on Katarinac, Zagreb Jingle Mingles in cooperation with Zagreb restaurants, Advent on Prolaz Matice hrvatskih obrtnika in cooperation with our craftspeople, and Advent at Zagreb hotels with a specially designed holiday offer and decorations. I would also like to mention Advent in Zrinjevac, where 13 concerts featuring famous Croatian performers will be held every Friday, Saturday, and Sunday.
In addition, the event will continue with last year’s successfully launched augmented reality (AR) exhibition, which will use animated traditional toys as a motif for this year’s Advent. This will be showcased in 10 city parks, squares, and large open spaces. Namely, Zagreb Advent 2021 and the Virtual Toys project will take visitors back to their childhood through the long tradition of handmade toys that marked our youth. Visitors will have the opportunity to play with them again with the help of smartphones. The event will also continue with the Advent Light project, where windows will be decorated on selected institutions in the Upper Town.
In addition, the Zagreb Tourist Board promotes Zagreb Advent through integrated online and offline campaigns in more than 16 markets, following the current epidemiological situation, and has designed a special promotion within the World Exhibition EXPO Dubai. We have also established our traditional promotional cooperation with Croatia Airlines, Turkish Airlines, and HŽPP, with which we have provided special ticket prices for anyone visiting Zagreb’s Advent.”
In addition, the Zagreb Tourist Board and its partners will decorate 11 locations in the Lower Town: Ban Jelačić Square, Zrinjevac Park, J.J. Strossmayer Square, King Tomislav Square, European Square, Oktogon, Croatian Republic Square, Ivan Mažuranić Square, Matica hrvatskih obrtnika, ALU, and Grič tunnel, and four in the Upper Town: St. Mark’s Square, Bela IV Park, Gradec plateau, and Strossmayer promenade west.
“We invite everyone to responsibly enjoy Advent this year, following all measures and recommendations of the competent authorities, and for those who cannot be with us, we have provided online broadcasts on our social networks. A rich cultural and musical program at various locations in the city will, of course, be held following the latest official measures and recommendations, and all programs are subject to change. Detailed timetables of all programs, as well as current information, are available at www.adventzagreb.hr,” concluded the Zagreb Tourist Board.
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