Zagreb Westin: Hotel Opens Studio for Virtual and Hybrid Events

Lauren Simmonds

As Poslovni Dnevnik/Marija Crnjak writes on the 21st of October, 2020, the Zagreb Westin Hotel, which operates within the Rovinj-based Maistra, is the first hotel in Zagreb to offer the market an audio-visual studio, in response to all the challenges of organising events, conferences and congresses during the ongoing coronavirus pandemic.

As has since been learned from Maistra, the Zagreb Westin Hotel, in cooperation with the local company Ivas Group, conceived, designed and equipped an audio visual studio that has all the necessary equipment and technology (stage, speaker, LCD screens, smart flip chars, sound system, recording service and live broadcast) for the successful maintenance of virtual and hybrid events. The new visual studio is part of the Maksimir Hall, which can accommodate about 30 participants, while other participants get involved through online platforms. A coffee break, as an always desirable option, is also available.

With this studio for virtual and hybrid events, the Zagreb Westin Hotel has fully responded to what are currently highly specific, safety-oriented market demands, Darko Radetic, the director of the hotel, pointed out that this is also the only hotel in the City of Zagreb that remained open throughout this entire difficult year, despite the pandemic and the earthquake which struck back in March.

“In addition to fully aligning our business with all of the epidemiological measures, we have taken it a step further and designed this product. Although there’s still interest in organising MICE events in the classical sense, there are more and more inquiries for holding virtual or hybrid events, so we expect that this, a unique product on our market, will attract many partners and guests,” said Radetic.

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