August the 13th, 2026 – Adidas is strengthening its present in Croatian sport as the famous Cibona signs a partnership deal with the global sport brand.
As Poslovni reports, one of the most successful Croatian basketball clubs of all and one of the most recognisable global sports brands are joining forces, and Cibona’s players will compete in adidas kit from the new season.
The global sports brand Adidas and Basketball Club Cibona, one of the symbols of Zagreb and Croatian sport, have officially begun a new collaboration. From the 2026/2027 season, Cibona’s senior and junior teams will compete in Adidas sports equipment.
The new partnership connects two brands deeply rooted in sporting history, yet simultaneously oriented towards the future, the development of new generations of athletes and the creation of top conditions for their work and progress. adidas will provide Cibona with modern sports equipment designed to give players maximum comfort, freedom of movement and the best possible performance on the court.
Founded in 1946, Cibona has over eight decades grown into one of the most important institutions of Croatian basketball. The club reached the peak of European glory in the mid-1980s when, led by Dražen Petrović, it won two consecutive European champion titles – in 1985 and 1986. After Croatia’s independence, Cibona won a record 20 national championship titles, and in 2014 it also won the regional ABA League.
“Collaboration with Adidas represents an important step in the development of the club for Cibona and a confirmation of the values that our club has carried for eight decades. We’re connecting with a global brand that understands sport, excellence and the importance of creating new generations of players. We believe this partnership will further strengthen our sporting identity, as well as the bond with the fans who have always been an inseparable part of Cibona. We look forward to everything we’ll achieve together on and off the court,” said Tomislav Šerić, director of Basketball Club Cibona.
The collaboration between Cibona and Adidas is part of the brand’s broader commitment to basketball, sport and athletes at all levels. Basketball is one of Adidas’s global sports categories, alongside football, running and training, while the brand is also active in tennis, golf, motorsport, winter sports, rugby, cricket and numerous other disciplines. For more than 75 years Adidas has been developing products intended for athletes, combining innovation, design and experience gained in professional sport.
“We are extremely pleased that Cibona is becoming part of the adidas sports family. This is a club of exceptional tradition, whose name holds a special place in the history of European basketball and which for generations has been home to top players. We share a belief in the power of sport, the importance of working with young people and a constant drive for progress. We’re extremely proud to support Cibona’s players with equipment that combines sporting innovations, functionality and the recognisable Adidas design, and we look forward to jointly creating a new chapter in the club’s history,” said Petra Franić from Adidas.
The partnership between adidas and Cibona opens a new chapter in the life of a club that placed Zagreb at the centre of the European basketball map. The recognisable three stripes will thus accompany the Wolves from the new season on the path towards new sporting successes.
Players of KK Cibona have for the first time completed a training session in the new training kit from the collection, while the official match kits will be presented later. The kits and selected items from the collection will be available to fans exclusively in the Basketball Club Cibona fan shop.
