June the 19th, 2025 – The situation across the pond is a precarious one, but there’s still been an increase in American tourists over the first half of 2025.
As Ana Roksandic/Poslovni Dnevnik writes, Croatia’s popularity among American citizens appears to be continuously growing, as clearly evidence by data from the eVisitor system. According to eVisitor’s records, there’s been an increase in Americans tourists in Croatia in 2025.
US tourists achieved over 260,000 arrivals and almost 690,000 overnight stays from the beginning of the year to mid-June, which represents significant growth of 16% in arrivals and 17% in terms of overnight stays compared to the same period last year. This information was revealed by the Croatian National Tourist Board (HTZ).
American tourists are thus in fifth place on the list of the most numerous guests Croatia so far in 2025. According to the data, they seem to prefer to choose Dubrovnik, Split, Zagreb, Hvar and Rovinj.
“It’s very significant and important for Croatian tourism that we, as a destination, have managed to successfully maintain the interest of Americans. It means that there’s still demand for Croatian destinations and the country’s overall tourist offer. A crucial role will be played by further strengthening transport connections between the US and Croatia with an emphasis on direct flights. There also needs to be a constant implementation of promotional activities and strategic cooperation with our partners there. This will make sure that Croatia continues to enjoy the status of a quality, safe, year-round and sustainable destination on that important market,” stated Kristjan Staničić, HTZ’s director.
Bernard Zenzerović, director of the Association of Employers in Croatian Hospitality, said that American tourists are guests with high purchasing power who typically spend several thousand dollars when on their travels.
Ivan Rukavina, CEO of Uniline, was recently cautious when forecasting the arrival of American tourists in Croatia in 2025. He did however note that at the time of the introduction of Trump’s bizarre tariffs, part of the trips booked by Americans had already been planned and paid for. “It still remains to be seen what will happen to those guests who decide to travel at the last minute,” Rukavina warned.
