Badel Wines in Bid to Capture the Attention of US Market

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Source: Badel 1862

After a huge success only two months ago at the Finger Lakes Wine Competition, Badel is promoting their best wines in New York and Miami

Wines of the Badel 1862 company have begun an extensive transatlantic tour. In New York and Miami Beach, organised by the United States Sommelier Association Miami (USSAM), wine experts, sommeliers, importers, salesmen and industrial consultants will be introduced to 16 Croatian wines made by Badel, reports on June 3, 2016.

In April of this year at the 16th Finger Lakes International Wine Competition in Rochester (third largest competiotion in the United States), all four wines sent by Badel won gold and silver medals (Ivan Dolac Barrique 2009, Korlat Merlot 2012, Korlat Syrah 2011, Dingač 50°). The accomplishments came in a battle with 4,000 entered wines.

Two large wine promotions will be held on June 13 at the Culinary Institute and Steak House Smith & Wollensky in Miami and on June 15 at Dubrovnik restaurant in New York, organised by the US Sommelier Association. Wines will be presented by Aleksandar Noršić, member of the USSAM managing board and Badel 1862 enologist Tina Klepac.

The promotion will include 16 selected wines produced by Badel in their wineries in Benkovac, Daruvar, Križevci, as well as on Hvar and Pelješac.

Wines will be tasted by eminent experts from the catering world (chefs, F&B managers, Maitre’d’s, sommeliers), wine traders and distributers, wine shop owners, educators and wine school owners, as well as wine critics and journalists of influential magazines such as iSante, Dining Out, the company details. The media presentation and popularisation of Croatian wines and Croatia as a prestigious tourist destination is supported by the Croatian Tourism Board office in the USA.

Noršić points out that Croatian wines are relatively unknown on the US market.

“I purposely said ‘relatively’ as our wines are known to a certain number of wine lovers who have better knowledge and experience or have had the opportunity to visit Croatia. However, for the most part our wines are still a mystery. We will try to open the doors to the US market for our Plavac and Graševina sorts, not ignoring the international sorts which feel quite at home in our vineyards. The goal of this masterclass is to present our wines and sorts to a circle of people who dictate trends, directly influencing the awareness of consumers and will motivate sommeliers, chef and F&B managers to consider our wines while creating wine lists,” Noršić explains.

At all three locations they will present: Korlat Syrah 2010, Korlat Merlot 2012, Korlat Cabernet Sauvignon 2010, Korlat Rose 201., Korlat Merlot Boutique 2011, superior Daruvar Sauvignon 2015, Daruvar Graševina 2015, quality Daruvar Graševina 2015, Ivan Dolac 2009, Ivan Dolac Barrique 2009, quality wines Plavac Hvar 2014 and Plavac Mediterano 2011, Križevac Graševina 2015, Križevac Graševina Barrique 2015, superior Dingač 50° 2011 and quality Pelješac 2013.


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