Jadranka opened the first 5-star hotel on Lošinj.
The Jadranka Group from Lošinj celebrates its 70th anniversary this year and has announced new investments in the next few years worth up to 250 million euros, reports Poslovni.hr on April 22, 2017.
Jadranka is currently the fifth largest tourism company in Croatia. It has announced that it will mark its 70th anniversary in early May together with citizens, present and former employees and numerous business partners. The event will also mark the 130th anniversary of organized tourism on the island of Lošinj.
The company said that this year the bookings were on the rise for all their facilities (hotels, villas and camps) compared to the same period last year. Most guests come to Lošinj from Austria, Slovenia, Germany, Italy, Scandinavia, Poland and the Netherlands. “We offer a wide variety of amenities that we enrich each year according to wishes of guests and opportunities,” announced Jadranka.
The target group are those visitors from all over the world, Europe, and Croatia who want luxury vacation and top-notch service. “After investing more than 170 million euros in the last ten years, Jadranka will invest another 200 to 250 million euros over the next few years, focusing on the ultimate goal of extending the tourist season on the island to the whole year,” said the company.
The investment cycle of restoration of hotel capacities and repositioning on the tourist market was started in 2007. As part of this, hotels Aurora, Vespera, Punta and Bellevue have been completely renovated. Bellevue is the first five-star hotel in Lošinj. “In the long run, we plan to realize several key projects – the construction of the Helios Hotel and Villas resort, the reconstruction of Villa Bianche and the Čikat Hotel, the construction of the Matalda Eco Golf Resort and a new marina, which will all further position Lošinj on the global map of top destinations and enable year-long tourism season,” said Jadranka.
Jadranka was founded in 1947 primarily as a hotel company, but with a strong role in other sectors, especially in wholesale and retail trade. In September 1992, the Jadranka Group became a joint stock company and its employees and local population became majority owners. Later, the privatization process was launched and the group became co-owned by the European Bank for Reconstruction and Development (EBRD). The ownership structure changed in 2014, and the group is now owned by Beta Ulaganja company.
The hotel business segment is operated under the brand name Lošinj Hotels & Villas, featuring hotels, restaurants, villas and apartments located on the most attractive locations of the island, with the total accommodation capacity for around 3,500 guests. The camping segment includes four camps in the Cres-Lošinj archipelago, which can accommodate as many as 9,300 guests.
The group employs some 700 permanent staff, with up to 1,300 employees during the tourist season. It ended last year with an 11 percent rise in revenues and 3 percent better end result than in 2015.