Abrakadabra Online Shop Off to a Good Start

Total Croatia News

Good first few days for the new online shop.

Abrakadabra, Agrokor Group’s new online shop, which started its operations on Sunday at midnight, is expected to bring quick growth to the group in the future, reports Poslovni.hr on April 5, 2016.

Tarek Zeitoun, head of Abrakadabra’s marketing, said that there was a large number of registrations during the weekend and that they were seeing an increase in the number of visitors and a steady rise in the number of orders since Monday early in the morning. He said he cannot present the precise figures as of yet.

“New partners started contacting us right after our introduction, so we already have a number of new suppliers”, said Zeitoun.

Jan Jilek, co-founder, and president of IAB Croatia, pointed out that there is room on the domestic market for more players despite the fact that Abrakadabra has competitors such as eKupi and Mondo. He is convinced that Agrokor has chosen the right moment for the project, as it already has a strong presence when it comes to physical stores.

While announcing Abrakadabra, the group said that the last year’s domestic e-commerce has reached the value of 3.5 billion kunas. “They have the potential for growth and it is important that they have launched now. Actually, it would have been better if they had started even earlier, perhaps two to three years earlier, because the more you learn about online commerce it will be easier to face the global competition one day”, said Jilek.

According to a survey CRO Mediascope 2015, during the past month, every Croatian online buyer spent an average of 468 kunas. Each had placed seven orders, so the average order amounted to 67 kunas, the survey showed.

Jilek added that the development of online shops has also been affected by the poor supply of the local stores. The examples are Lika and Banovina regions where people often shop online.


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