Croatian Agrivi Startup Strengthening Position on African Market

Lauren Simmonds

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As Poslovni Dnevnik/Marta Duic writes, the CGES group was looking for a digital solution for its clients from the agri-food industry over in Africa, and after the selection of the Agrivi startup through a new partnership, they plan to work together on projects to digitise agricultural production management in that part of the world.

”Agrivi’s software is available worldwide, even in Africa, but through this collaboration, users will also receive support out in the field as the local presence will be further strengthened. Agrivi’s shared knowledge and experience of digital agricultural solutions through a local partner will make it even more accessible in this area.

Through local activities, the partner will been shown all of the advantages for the digitalisation of agriculture, and we’ll be able to help further develop agribusiness companies in South Africa by transforming and improving processes in agriculture and the food industry,” they stated from the Croatian Agrivi startup.

The primary problems faced by African farmers are productivity and efficiency in achieving profitable and sustainable agricultural production, as well as stepping further afield, out into the global market.

They pointed out from the Agrivi startup that through monitoring the situations at hand with their digital tools, that farmers can simplify the certification process and facilitate market access. It’s worth mentioning that the Croatian Agrivi startup operates across more than a hundred countries around the world, and their software solution is localised in a dozen foreign languages.

They have offices here in the Republic of Croatia, as well as in other European countries such as Poland, Romania and the United Kingdom. Through partners they are also present in South America, Africa and Asia, and in addition to Europe, their focus is also on the US market.

Global recognition

“Through workshops, seminars and conferences, we educate people about the digitalisation of agriculture and what the benefits for all stakeholders are, from farmers, companies to the end consumers. This summer, we also received recognition from the Food and Agriculture Organisation, which ranked the Agrivi startup among the finalists in the category of software for agricultural production management as part of the Digital Excellence in Agriculture event,” they concluded from Agrivi.

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