As Poslovni Dnevnik writes on the 26th of April, 2019, through its subsidiary Sugarhill Investments B.V., the Croatian hotel group Arena Hospitality Group d.d. from Pula has concluded a framework agreement with MK Aviation Services d.o.o. to take over the “88 Rooms” hotel, a four star hotel in Belgrade, Serbia.
The completion of this transaction is of course still subject to certain steps and to the fulfillment of certain conditions, as they have stated from the aforementioned Croatian company.
“88 Rooms” is a modern, four-star hotel situated in a prime location on Takovska Street in Belgrade, close to the business district and close to the cultural attractions of the old part of Belgrade, including Knez Mihailova Street and Kalemegdan Park. The hotel boasts 88 modern and comfortable rooms and suites decorated according to Feng Shui rules, and other facilities include a bar, a restaurant, a fitness room, a massage room and four meeting rooms with a capacity of up to 200 participants.
With this acquisition, Pula’s Arena Hospitality Group continues to expand overseas following its already established business model with the management of seven international hotels in Germany and Hungary, more specifically in Berlin, Nuremberg, Cologne and Budapest.
On this occasion, the CEO of Arena Hospitality Group d.d., Reuel Slonim, said: “It’s a great pleasure to be able to present this acquisition, which, with the momentum of our current investments in our existing accommodation facilities, continues our [already] announced further expansion of our business to new areas in the major cities of the region of Central and Eastern Europe. By entering this new market and strengthening our hotel portfolio throughout the year, we’re able to add more worth to the group’s value and at the same time create additional long-term value for our customers and for our shareholders. With such moves, we’re rapidly changing the existing high seasonality of business and we’re growing into a dynamic, international hotel group with year-round business.”
The Arena Hospitality Group expects that the conditions required for completing the transaction will be met by the end of this year, after which, Belgrade’s 88 Rooms Hotel will become part of the Arena Hospitality Group famiily and continue its business under the brand name “Arena Hotels & Apartments” under the new name of “Arena Hotel 88” .
The value of the transaction stands at 47 million kuna, which, together with the entire investment cycle, started after a public offer in mid-2017 exceeding a hefty price tag of 500 million kuna.
Slonim continued: “More than half a billion kuna’s worth of investment after the public offer is underway, starting with an investment of 70 million kuna in the first Croatian luxury glamorous resort Arena One 99 Glamping in Pomer, the current investment of 128 million kuna in the Arena Kažela camp in Medulin, 53 million kuna in the reconstruction of the Art’otel Berlin Kudamm hotel in Berlin, 60 million kuna in the renovation of the Verudela Beach resort in Pula, and 190 million kuna in the complete reconstruction of Brioni in Pula, which will carry the Park Plaza brand and be positioned among the best hotels that hotel chain.”
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