New Factory Planned for Croatia’s ”Juicy” Drinks as They Take Germany and Italy

Lauren Simmonds

If all the plans for Juicy’s expansion on other markets go as they should, a brand new factory is expected to be built.

As Poslovni Dnevnik writes on the 4th of September, 2018, Stanić Beverages announced on Monday that they had begun with a new export cycle in Germany and Italy.

The company claimed that since September this year, the distribution of ”Juicy” juices had begun in nearby Italy, and as of October, Juicy’s juices will be the only regional brand of juices to be included in all 3,300 stores within the large REWE group.

Juicy’s juices have been available in Germany since 2015, more specifically in the the Baden Württemberg region through the REWE franchise chain. The plan now is to start by “conquering” Bavaria and Hessen, and then Germany as a whole, selling more than two billion litres of juice annually, and the long-term plan for the German market is a sales volume of an enormous 20 million litres.

It will, as they say from the company, contribute to negotiations with the EDEKA chain, which holds a more than significant 20 percent of the whole market in Germany.

The company has reiterated the fact that at the beginning, Juicy signed a distribution contract with the SEM Gruppo (Italy) for the Italian market. SEM Gruppo is one of the leading Italian companies in the field of filling, production, and then the distribution of natural mineral water.

Due to the strengthening of their general position in the non-alcoholic beverage sector, SEM Gruppo joined forces with Croatia’s Stanić Beverages for the purpose of going forward and achieving a five-year plan with an annual revenue of 14.5 million euro.

As previously stated, Juicy’s distribution in Italy begins this month, first with Juicy’s 100 percent juices in bottles of 0.2l. They will be able to be found and purchased in chain stores throughout Italy, they report from Stanić Beverages.

“If we reach the planned targets in Germany and the planned increase in exports on all foreign markets, Stanić Beverages is ready to open a new factory,” stated Stanić Beverages’ Zoran Mabić.


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