ZAGREB, September 6, 2018 – Since entering the Croatian market three years ago with the takeover of the TDR company, British American Tobacco (BAT) will have invested 45 million euro by the end of this year, BAT told a press conference during a presentation of glo, the apparatus for heating tobacco.
Glo is a device that heats tobacco to generate a nicotine-containing aerosol with a tobacco taste. Because the tobacco is only heated and not burned, the resulting aerosol can potentially contain substantially lower levels of the toxicants found in the smoke produced when tobacco is burned.
Glo was designed in the UK through a process that involved more than 100 experts across five continents.
Croatia has become BAT’s headquarters in the Adria region and is one of the first markets in the region where glo has been launched, BAT’s director for the Adria region, Antal Bekefi, said.
According to Bekefi, BAT has been investing significant funds into research and development since 2012, investing more that 2.5 billion dollars for new generation products.
BAT took over the TDR tobacco company in September 2015 and. by the end of this year, BAT will have invested 45 million euro in Croatia, the company said.
Earlier reports indicated that last year 10 billion cigarettes were produced in the factory in Kanfanar and this year the company estimates that figure to be about 12.5 billion cigarettes, which is a 50% increase since taking over TDR.
The products produced at BAT in Kanfanar are exported to 25 EU member states.
BAT Adria’s headquarters are located in Zagreb and the company employs 1,700 workers in Croatia.