Branding in Focus of Days of Croatian Tourism 2017

Total Croatia News

The annual event gathers more than a thousand tourist industry representatives.

The traditional gathering of tourism workers and all stakeholders in the tourism industry in Croatia – The Days of Croatian Tourism – will be held in Mali Lošinj on 25 and 26 October 2017, organized by the Ministry of Tourism, the Croatian Chamber of Commerce and the Croatian National Tourist Board, reports Večernji List on 31 July 2017.

One of the world-renowned tourism experts who have confirmed their attendance is Patricia Yates, the director of the strategy and communications of Visit Britain, the British national tourist organisation, who will present her experiences in the area of ​​branding and promotion of UK tourism. The topic of the development of national tourism brands will also be discussed by directors of Slovenian and Portuguese national tourism organisations.

Each year, The Days of Croatian Tourism brings together more than a thousand participants who attend lectures and workshops on the topic of global tourism trends, the development of national tourism brands and the role of national tourism organisations in the travel system.

“We have excellent results this year and, in order to continue with the development in this direction, it is necessary to follow the tourist trends and adapt to new challenges. Because of all of this, the event will deal with many important topics for Croatian tourism. I ams extremely pleased to have the opportunity to host the world-renowned and proven travel experts. I believe that, through our joint efforts and the exchange of experiences and ideas, we will use this opportunity to achieve even more successful tourism results,” said Tourism Minister Gari Cappelli, adding that Lošinj had been selected because this year it marks 130 years of organised tourism.

“Our goal is to stimulate development of tourism on Croatian islands further, but also in the continental part of Croatia, and therefore I support the recently launched initiative to hold The Days of Croatian Tourism next year in the continental part of our country, probably in one of the Slavonian destinations. In this way, we would give additional impetus to the continental tourism and give recognition to tourism stakeholders in that part of the country,” said Minister Cappelli.

Translated from Večernji List.


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