Canon to Enter Video Surveillance Market in Croatia

Total Croatia News

An international player to enter the Croatian video surveillance market.

Canon, best known for digital still cameras, plans to enter Croatian video surveillance market and to expand its range of IT systems for the corporate sector. Fujio Mitarai, managing director of Canon, announced on Tuesday that the company has become the world’s largest player in video surveillance technology. He added that they plan in the next four years to create in Europe one of the three global centres for research and development, with an emphasis on personalized packaging and video surveillance technologies, reports on October 14, 2015.

“Europe is the biggest market for Canon and we have big plans”, said Mitarai. Thanks to cameras which record high-quality images, they have a strong position in the video surveillance industry. This position is provided not only by their hardware, but also by software. The company has made three acquisitions in Europe, acquiring know-how, technologies and sales networks for video surveillance.

The video surveillance market in Croatia is estimated at over 200 million kuna. It is the most dynamic part of the electronic security market, estimated at 70 million euros and growing. The market is moving towards digital cameras, real-time image processing and analytics. Canon says that is the reason why they are in such a good position. The company has developed solutions which analyze customers in stores, monitor where they are moving, what they are watching, how long they stay, and the analytics can be carried out for female and male customers separately. “We cannot foresee how the Internet of Things will develop, but we can say that our goal is to become the leader in ‘Internet Imaging'”, said Mitarai.

When it comes to corporate IT solutions, the company presented a video conferencing system that runs over 4k projectors and recognizes gestures, as well as a range of business IT systems which are normally provided by system integrators.

By 2020, in Europe, Middle East and Africa, Cannon foresees a market for corporate IT systems worth eight billion dollars. The sector of visual networking solutions, including video surveillance market, will be worth 18 billion dollars. However, the biggest market, one that will include the demand for personalized packaging and other forms of individual marketing, as well as the services of medical imaging cloud, will be worth 20 billion euros by 2020.


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