Company Which Operates in Croatia Declared Best Employer in World

Lauren Simmonds

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Companies competing for this prestigious global recognition go through a very rigorous assessment process that includes a comprehensive overview of employers’ practices in several categories. British American Tobacco, which operates here in Croatia, has come a cut above the rest yet again.

As Poslovni Dnevnik writes on the 7th of March, 2019, British American Tobacco (BAT), otherwise one of the largest private investors in the Republic of Croatia, was nominated for the second consecutive year as the best global employer (Global Top Employer). The award is given by the Top Employers Institute, an independent organisation that studies the working conditions of the largest global employers.

Companies competing for this prestigious global recognition go through a very rigorous assessment process that includes a comprehensive overview of employers’ practices in several categories: from education and employee development through to business culture and salaries. The Global Top Employer’s prestigious award was received by only fourteen companies this year.

BAT employs more than 50,000 people in more than fifty countries and provides very high quality working conditions on all markets where it operates. Business culture, social engagement and innovation is also developing right here in Croatia

BAT is rightfully recognised as a quality employer in the Republic of Croatia. Employment with BAT offers career development in a quality international environment that provides opportunities for acquiring new knowledge and progress within not only Croatian organisations, but also on regional and global levels. In addition to employment, BAT has readily signed cooperation agreements with many faculties and universities across Croatia to provide students with the opportunity to gain experience in a dynamic and challenging corporate environment.

“We see the best global employer certification as a confirmation of our efforts across the entire BAT group to provide a quality work environment for our employees. We encourage employees at all levels to develop their careers to fully achieve their ambitions and expectations,” said Vera Čubranić Bocak, Human Resources Director of the BAT Adria region.

Last year, BAT employed more than 200 people in Croatia, and the acquisition of TDR increased the total number of employees in all parts of the business by seven percent.

Today, in the Croatian part of the BAT Adria cluster, more than 1,700 people are employed, of which 80 new employees have become part of the global product development team which works on procuding potentially less harmful products. Last year, on the Croatian market, a glowing, combustion-free tobacco heating system was introduced, making Croatia one of the first countries in the world in which BAT introduced its innovative product.

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