First Regional B2B Conference on Chinese Tourist Market

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In Hotel Academia in Zagreb on March 14th 2019, the First Regional Conference on the Chinese Tourist Market will be held.

The topics which will be discussed at the conference will include the comparison of the Chinese tourists we see in Croatia and in the region these days and the Chinese tourists which are about to start arriving in the future, a look inside into the Chinese tourist market profile, some interesting case studies from the Croatian market and key steps in strategic planning for the Chinese market.

Another key topic which will be discussed is the important matter of translation, which is extremely important when it comes to Chinese tourists. Should the translations be creative or literal, how to reduce cost when creating multilingual content and what are the causes for bad translation – those are the topics to be discussed.

One of the keynote speakers at the conference will be the leading expert in the field of translation and internationalization of the tourist content, Joanne Chan from the IPPWORLD, a transcreation agency specialized in the field of travel, lifestyle and hospitality. She will discuss the language issues, but also try and bring closer to the tourism professionals in the region what the Chinese tourists want, what is most important to them when they travel outside China. In an interview with she explains that it’s all about an authentic experience for them. They want to see how local people live, work and have fun.

You can apply to the Conference at the link here, and the people who should most be interested in what’s going to be discussed at the conference are the owners and the managers of tourist agencies interested in the Chinese tourist market, online marketing agencies, market communications experts, tourist board directors (and people leading other public tourist organisations) etc. If you have any interest in the Chinese tourist market, you shouldn’t miss this conference!


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