Croatia Luxury Rent Reveals Secret of Success During Pandemic

Lauren Simmonds

As Poslovni Dnevnik/Marija Crnjak writes on the 6th of November, 2020, one travel agency, Croatia Luxury Rent, specialising in the placement of luxury private accommodation, achieved an impressive 12 percent increase in arrivals when compared to the summer period last year throughout the period from the end of May to the end of August this year.

With an average occupancy rate of as much as 86 percent even in spite of the pandemic is to be applauded. The founder of Croatia Luxury Rent, Josip Stulic, has offers along the entire Croatian coast.

The best results were achieved by the counties of Istria and Primorje-Gorski Kotar, followed by the counties of Zadar and Split-Dalmatia. The weakest results were recorded in the counties from the extreme south of Dalmatia, which can easily be explained by the significant traffic distance for visitors arriving by car, and the disruption of air traffic we’ve seen this year.

The fact that after the end of the spring lockdown, most of the emitting markets rated Croatia as a safe destination is responsible for the overall positive result. Stulic emphasised that he expects Croatia to have a reputation as a safe destination next year as well.

“The largest numbers of booking requests were related to the safety of accommodation, a kind of isolation from major tourist areas and accommodation facilities that allow a sense of residence in the units, such as swimming pools, jacuzzis, outdoor fireplaces, and multimedia,” explained Stulic.

Of the total number of Croatia Luxury Rent’s guests, the Germans made up 26 percent, 11 percent of the agency’s visitors came from the Benelux countries, 10 percent were Scandinavians, 9 percent were Austrians, 6 percent were Slovenes and the same number was made up by the Swiss, and finally – 5 percent were Hungarians and Poles.

“Our predictions are that Croatian tourism and the next tourist season will be attractive to guests primarily from Europe, and we expect that Croatia will be one of the tourist leaders in the Mediterranean in 2021,” said Stulic.

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