Croatia’s Bouxtie is Among Top 3% in Silicon Valley

Lauren Simmonds

Renato Librić is a Croatian entrepreneur and the Bouxtie mastermind taking the US by storm.

Bouxtie has bids between $90 and $120 million dollars, but will continue to expand alone.

As Poslovni Dnevnik reports on the 22nd of August, 2017, the Croatian startup, Bouxtie, has eye-watering bidding offers between $90 and $120 million, has been received by the world’s largest and most respected startup accelerator – Plug and Play.

This American accelerator, which has 22 centers in North America, Latin America, Europe and Asia, and which helped to develop the now iconic Dropbox and PayPal, placed Bouxtie in the top 3% out of 8,500 candidates. Renato Librić, the founder and director of Bouxtie, says they are exceptionally honoured to be among the best start-ups in the Silicon Valley. “For us, entering Plug and Play means getting into a network that offers immense opportunities for Bouxtie’s greater growth in a smarter and faster way,” says Librić.

By joining Plug and Play, with the support of brands and retailers, Bouxtie also turns to fintech. The company has developed a solution that enables corporations to provide their customers and employees with a digital gift card via mobile phones and tablets. Bouxtie says that in the United States of America, that market is worth $125 billion, and globally, more than $400 billion.

Just some of Bouxtie’s big name clients are Amazon, Gamestop, Best Buy, REI, and Macy’s. The only concrete figure that has been publicly disclosed by Librić is that the company saw a turnover of 180 million euros back in 2014.

In November 2016, the popular US magazine Forbes wrote that the startup, which has grown into a market leader in North America, has three takeover bids.

Bouxtie will go through two acceleration programs in Plug and Play throughout the next 12 weeks. One will bring the the opportunity to cooperate with trade corporations such as P & G, Henkel, Carrefour, MARS Inc., Panasonic and Sears; And the other in finance with massive names like Credit Suisse, Russia’s Sberbank and Deutsche Bank.


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