Croatian Brand Aqua Launches New Startas Tennis Shoe Line

Lauren Simmonds

One Croatian brand has launched something new, and it’s from Vukovar with love.

As Sasa Paparella/Poslovni Dnevnik writes on the 3rd of July, 2019, the popular Croatian summer lifestyle brand Aqua has launched a brand new line of much loved Startas tennis shoes designed by Alica Pancer. The attractive new tennis shoes from Aqua come in blue and white, with a recognisable stripe pattern, and are of course made in Vukovar.

As of last year, the new owner of the Croatian company Aqua is the well known Split-based company Uje, and its director Leopold Botteri has strengthened the company’s cooperation with numerous Croatian designers. Alica Pancer has also designed a significant selection of their new products – including travel and linen bags, water bottles, beach towels, and more. Aleksandra Dojčinović has added her signature to a women’s beach collection, while the Mireldy studio has developed a new motif for a children’s collection.

The Croatian brand Aqua, which always develops aesthetically pleasing products, was created by Žuva and Gordan Kolar. Aqua maritime was founded by the two back in early 2002, and this Croatian company soon established an impressive sales network of its own, as well as successful franchise stores in as many as forty different locations across the Republic of Croatia, Montenegro, Cyprus, Austria, Slovenia, Canada, Ukrainian Odessa, Russian Sochi, and earlier on in Australia and South Africa.

Back at the beginning of 2010, this respected Croatian company recapitalised via the Nexus Alpha venture capital fund, which bought the Kozmo drug store from Agrokor earlier on. Aqua maritime had up to thirty million kuna of annual income, employing seventy people. Last year’s revenue fell to 16.2 million kuna, and unfortunately the number of employees was halved.

In recent years, Aqua has been operating with a minus. In 2017, the company’s overall losses amounted to a massive 5.3 million kuna, after which the company was sold to the owners of Split’s Uje, which also has a diversified network of stores along the Adriatic coast.

For images, visit Aqua Maritime’s Facebook page or their website.

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