September the 12th, 2020 – The Croatian tourism industry has taken blow after blow ever since the coronavirus pandemic broke through into the country back in spring this year. Croatian camps and hotels have had an extremely difficult time in drying to decide when to open, how to adapt to the epidemiological measures, or whether to bother opening their doors at all.
Despite the temendous amount of woes which plagued (and quite literally) tourism in Croatia, which is an economic branch of vital importance, accounting for around 20 percent of the country’s GDP, the Croatian tourist season actually recorded far better results than were ever initially expected back during those dark lockdown-dominated days and weeks. With travel restricted and everything up in the air as the virus spread, many Croatian camps and hotels thought that there would be no season to speak of whatsoever, and the predictions from those in the industry were dire.
As summer arrived, flights began operating again and more and more Croatian camps and hotels began opening their doors. This was aided by Croatia’s previously excellent epidemiological picture when compared to other countries in Europe, especially the terrible situations in both the United Kingdom and nearby Italy, and for the most part, the calculated risk of opening Croatia up to tourists paid off, resulting in a far better season than anticipated and a decent income level.
Now that the season is all but over and the cases of infection have begun to climb rather dramatically, just how well did Croatian camps and hotels actually perform when we look at the real figures?
As Poslovni Dnevnik/Marija Crnjak writes on the 11th of September, 2020, this year, Croatian hotels accounted for about 44 percent of last year’s turnover during the summer season, with revenues that are 5 to 15 percent lower than physical indicators, according to a survey by the Croatian Tourism Association, which was revealed recently at a press conference at the Ministry of Tourism by Veljko Ostojic.
This shows that there was price pressure, to which some hotels responded. Croatian camps had better demand, they realised 57 percent of last year’s overnight stays.
Minister of Tourism Nikolina Brnjac revealed that in the season, Croatia realised 5.2 million tourist arrivals, which is 54 percent of the level of traffic from 2019, from 39.8 million overnight stays, or 62 percent of last year’s traffic.
This is significantly better than expected from the rest of the Mediterranean. The director of the Croatian Tourist Board, Kristjan Stanicic, revealed that the CNTB’s revenue this year will be around 200 million kuna, which is 150 million less than last year, but he pointed out that this will be enough for the campaigns that are being prepared for 2021.