Digital Menu Master F&B Brings Novelties to Croatian Catering Industry

Lauren Simmonds

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As Poslovni Dnevnik/Marta Duic writes, representing a true novelty here on the Croatian market, the Digital Menu Master F&B application (Food and Beverage) promotes digitalisation in the HoReCa sector. The team behind this idea is successfully conquering foreign markets and working on new applications and ideas intended for caterers.

“Our job is digitisation in HoReCa channels, primarily the digital menu with which we started this whole story. Many years of work in the cruise industry offered me a broader picture of these well-established systems, where I noticed some advantages and disadvantages. Because of that, I came up with the idea to create a Digital Menu Master F&B application on tablets that will hide these shortcomings and make the application functional in practice,” explained Pero Pehar, the founder of the Master F&B application.

It’s an application with a number of advantages, from multilingualism, updating and maintaining the application for the translation of menus and entering and changing data as desired.

“The app is easy to get to grips with, and the Croatian catering industry will experience have big savings which isn’t usually the case with the use of classic menus. We’ve created a system that helps guests order the desired item more easily, while getting all the necessary information in their own language. The owner of the establishment automatically has a happier guest and thus increases their revenue. Translations into all the languages ​​we do for the client and the fact that they no longer have to print menus are huge savings for companies,” pointed out Pehar.

When they started developing the app, there were five people in the team, today they have 17 employees and almost every month they expand the team due to the increase in the volume of work. According to Pehar, clients recognised them as a quality and long-term solution, and soon after the launch of the application, they experienced an increase in the number of users. After their success on the market, this team is still going strong, announcing yet more new projects and ideas.

“Investments in the business are constant, and the last major one was the production of digital stand-alone outdoor racks that are resistant to shocks and water. The biggest investments are in expanding the team, equipment and developing new applications. More is coming soon, we’re working on a couple of new applications that will take it all to another higher level,” assured Pehar.

In addition to the Croatian catering industry, the Croatian market and regional markets, they also operate on other more distant foreign markets, and the number of clients and app downloads is growing. The list of restaurants that have digitalised their business thanks to this application is only growing, and it seems that it is likely to totally win over the Croatian catering industry who are very eager to attract guests and make savings, especially since the outbreak of the pandemic.

“We’re a young company that is expanding and progressing quickly, but we want to dominate the scene here in Croatia first and then expand slowly in other countries. We’ve already become present in Germany, Austria, the UK, we’ve also come to an agreement for Dubai and the Scandinavian countries. We want to take safe steps and become recognisable for the unique service we provide. Our goal is to end this year with a presence in 1000 catering facilities. Several large companies have also shown interest in a partnership with us, and it’s certain that we’ll manage to reach an agreement and long-term cooperation by the end of the year with one of them,” revealed Pehar.

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