Croatian GoAgro Platform Encourages “Digital Farming”

Lauren Simmonds

croatian goagro platform

December the 5th, 2023 – The new Croatian GoAgro platform encourages “digital farmers” and is being supported by some of the country’s well known sportspeople.

As Novac/Jutarnji/Karla Zupicic writes, some top Croatian athletes have readily showcased their belief in domestic pig farming and local food production. Last week, they arrived at CroAGRO 2023, the international fair for agriculture, agricultural equipment and mechanisation, which was held at the Zagreb Fair/Velesajam until December the 3rd, to support the Croatian GoAgro platform and the “digital pig”.

The Croatian GoAgro platform is unique

The Croatian GoAgro platform is entirely unique. It allows people to freely invest in the future of food production in Croatia through blockchain technology. The first project that started on the Croatian GoAgro platform was the sale of Pig NFT, by a company called Agroporc which produces pigs. This is the My Digital Pig/Moja Digitalna Svinja project – a unique project of its kind that aims to transform agriculture through digitisation, i.e. to make it more efficient and competitive for all.

“We need to have high quality and locally available food for everyday life in order for us to achieve the best results. We believe that our agriculture and food can be the best, so we, top athletes from this country, wanted to come give our support to this project,” said Damir Martin, a Croatian rower, two-time world and European champion and the winner of three Olympic medals. Through the purchase of PIG NFT, they want to join the project of producing the highest quality food in Croatia for personal and family needs.

“In a way, it’s our obligation to encourage people to improve their overall awareness of the need to strengthen domestic food production in these difficult economic times,” added Martin.

Unlocking domestic agricultural potential

Pero Kuterovac, a trophy-winning fitness coach, pointed out that he’s very proud that this idea is the result of the expertise and very many years of the work of his brother, Krešimir Kuterovac.

“We’ve all been witnessing all the changes taking place across the world that oblige us to have faith in domestic production and to act much more socially and responsibly. The fact that our best athletes believe that it’s important to invest in domestic production shows that there’s still hope and faith that Croatian potential in agriculture can be used wisely, and that we can initiate strong economic development,” Kuterovac believes. Croatian professional tennis player and tennis representative Borna Gojo was also present and firmly agreed with this statement.

“We also want to become digital Croatian farmers who care about the availability and quality of food for themselves and their families. We believe in Croatian farmers and their top quality food production,” he said.

The owner of the company Agroporc and the owner of the new Croatian GoAgro platform, Krešimir Kuterovac, noted that GoAgro is a unique project which involves the tokenisation of the real economic sector.

“Agroporc ended up in the same sentence with companies such as Coca Cola, Lufthansa, FIBA… all of which are the leaders of the new wave of application of Blockchain digital technology in the economy. Thats why we believe that this global agricultural story can come to life right here in Croatia and help with the development of food production. The support of our Croatian athletes is extremely important to us,” stated Kuterovac.

A less than secure food supply…

He also referred to the fact that Croatia’s biggest national security problem is insufficient food production because the country only produces enough to fulfil about 50 percent of its overall needs.

“The current system of food supply and security has become very unstable here. We’re convinced that through the new Croatian GoAgro platform, we’ll enable people to directly participate in investment projects in food production through direct connection with those food producers,” said the owner of Agroporc.

Since Croatia joined the European Union back in July 2013, the physical volume of Croatian agricultural production has decreased by 8.8 percent, while subsidies are three times higher than they were before. Croatia spends 1.4 billion euros per year through subsidies, and in terms of labour productivity, the country is at a mere 30 percent of the EU average.


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