New Central Location and New Brand for Croatian Health Food Outlet

Lauren Simmonds

Fancy something a bit healthier? You’ve now got more options.

As Marta Duic/Poslovni Dnevnik writes on the 28th of August, 2018, Tvornica zdrave hrane (Health food factory), the well-known Croatian ”bio brand” store, now has a new address in the very heart of Zagreb, located at Vlaška 24.
In welcome addition to the already existing shopping centre located in Vrbani and another outlet in Malešnica, the popular shop’s regular customers welcomed the brand new outlet opening close to the centre of the Croatian capital. The concept of their store is such that customers are also offered education, exchanges of tips, ideas and recipes and more. The fact that all outlets are decorated and done up in an industrial style using all-natural materials is also a bonus for the health and environment conscious. In addition to the arrival of a new branch in a central Zagreb location, another boost comes in the form of a new loyalty program being introduced for customers.
“For several years, interest in the products we offer on our webshop and in our stores has been growing, and given that we’re positioned as one of the leading addresses when it comes to health food, because we have a truly great range and can meet the needs of the most demanding customers, we decided upon the opening of a new outlet. Just like our previous stores have been and are, this [new outlet] has an open door for anyone who wants to learn something new about healthy foods and healthy eating because our employees are at their disposal for advice and information. The habit of healthy eating needs to be nurtured over time, and our visitors always keep on coming back,” state Elvis Kajtazović and Dominik Milolož, Tvornica zdrave hrane’s kickstarters.

Otherwise, the brand started with making online shopping available to bring customers closer to the healthy way of life which they themselves got “infected” with, and 20,000 satisfied customers per month only go on to further prove the success of such a business philosophy. Their product range features a huge range of products designed with health in mind, this includes a great selection for those who can’t digest gluten (sufferers of Celiac disease) and vegans, healthier options for diabetics, special athlete nutrition and now Nutrigold, a brand the company has itself has designed and which can now be purchased in numerous BIPA outlets.


Click here for the original article by Marta Duic for Poslovni Dnevnik


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