As Josipa Ban/Poslovni Dnevnik writes, the Croatian Infinum company has opened an office in Amsterdam, and in total, it is the seventh office in six countries of this domestic company that deals with software design and development. This is part of their strategy to get closer to their wnd customers, which is reflected in the opening of offices in strategic locations, as explained by Infinum.
They decided to open an office in the Netherlands, namely in Amsterdam, because this Benelux country is considered one of the strongest European technology centres of all.
In the top three markets
“The Netherlands is in the top three digitised countries in the European Union (EU) according to the European Commission’s estimate for the year 2022. The companies operating there have a high level of digital literacy and recognise the value of digital products for business development regardless of the type of activity,” explains Goran Kovacevic, the vice president for the dusiness Development of Infinum.
He also added that they aren’t starting from scratch in the Netherlands because they already have clients there with whom they have been cooperating for a long time now, such as Philips and Signify. He also noted that they aren’ limited to certain sectors in any market.
Martijn Spek, an experienced manager with more than twenty years of experience in the technology industry, will be responsible for business success over in Amsterdam. He comes to this position with the Croatian Infinum company from the IT company DevOn, where he worked as a commercial director for three years.
“Infinum was founded 18 years ago, this is the company’s seventh location, but we’re starting something new on the local market. In my experience, in this market it’s really important to put your words into action, i.e. always deliver what you promise. Infinum has shown an enviable quality of work so far, and we can offer our Dutch clients additional value”, emphasised Spek, who has a very responsible role because he is in charge of positioning the Croatian Infinum company well on the Dutch market.
The markets of Western Europe are their main focus, and Kovacevic pointed out that they include the Netherlands, Germany and Austria. “Last year, the United Kingdom also joined these markets, where we achieved very good results and we’re continuing in that direction. Of course, there are also countries outside of Europe like the USA, which maintains stability and continuous growth”, says the vice president for business development of Infinum. Before this office in Amsterdam, the last office that the Zagreb IT company opened was the one in the British capital of London back at the end of 2021. Kovacevic explained that it was opened due to an increase in the volume of work on the British market.
“We wanted to be available to our existing clients in the United Kingdom. This live contact means a lot to clients, when they can talk about work over coffee or lunch, and not via Zoom. The opening certainly resulted in new clients and contributed to the growth of that market. The motivation for opening an office in Amsterdam came partly because of the successful results we achieved in London. We want to create a similar setup in Amsterdam,” Kovacevic stated.
Their team exceeded 400 people
The opening of that office certainly had an impact on last year’s business results, as the Croatian Infinum company’s revenues were 24 percent higher than they were back in 2021 and they achieved consolidated revenues of an impressive 23 million euros. Their number of employees and external associates at the same time exceeded 400 people.
The new office, along with those in Zagreb, Ljubljana, Skopje, Podgorica, New York and London, should contribute to the IT company’s ambitions to achieve organic growth of 20 percent this year. Kovacevic stated that the special focus will be on expansion, and the opening of an office in Amsterdam is an important part of that strategy.
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