Croatian Infinum Has New Visual Identity, Further Development Plans

Lauren Simmonds

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As Poslovni Dnevnik writes, the leading Croatian software design and development company, Infinum, is currently entering a new phase of business after seventeen extremely successful years, which is marked by reorganisation, a brand new visual identity and plans for further development, as well as changes in the company’s management.

“Over the last few years, the Croatian Infinum company has been developing steadily and we could say that it has ”grown up”. We wanted the brand to reflect that development and focus on the global market. New channels and ways of communication represent the bolder character of Infinum and have prepared us for new challenges. The quality of service is our top priority and, just as we did before, we’re continuing to set high standards in the industry,” said Nikola Kapraljevic, who is taking over the function of CEO within the new organisation.

Kapraljevic came to the Croatian Infinum company as the fourth employee, over the years he became one of the co-owners of the company and the COO, and in the position of CEO he will replace Tomislav Car, the co-founder of Infinum, who is set to become the company’s new chairman.

“The company’s new management structure, along with a new identity, marks a new era, and is aligned with the idea of ​​Infinum becoming one of the best agencies in the world. We want to make Infinum a unique global company that won’t have any competition in this area,” said Tomislav Car.

As the CEO of Productive, a SaaS company that emerged from Infinum, Car continues to develop a product that helps other companies track their business and profitability and works to expand that company in the global marketplace. He continues to play an advisory role at the Croatian Infinum company, with a primary focus placed on strategic initiatives and investments through Infinum Ventures.

Growth, employment and new strategic acquisitions

Founded way back in 2005 in Karlovac, Infinum is now a stable company with six offices in the USA and across Europe, consisting of a team of more than 350 people. They regularly collaborate with globally renowned companies such as Disney, Philips, Porsche and KPMG to develop innovative and complex products.

Last year, Infinum ended with impressive revenues of 150 million kuna, and recorded growth of 30 percent when compared to 2020, which is more than expected. This income doesn’t include the income of its sister companies Productive and Porsche Digital Croatia.

In addition to all of that, 2021 was the year of the largest expansion for Infinum across Europe, as they opened offices in the UK, Montenegro and Macedonia through acquisitions. This year, their plan is to achieve another 25 percent growth, employ another hundred people and continue with their strategic acquisitions.

For more, check out our business section.


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