June the 13th, 2023 – The remarkable Croatian Infobip and Google for Startups have hosted the first B2B Marketing Forum in Croatia.
As Poslovni Dnevnik writes, Startup Tribe, the Croatian Infobip company’s well known startup ecosystem department, and Google for Startups for Central and Eastern Europe, jointly organised the first B2B Marketing Forum in Croatia.
B2B companies and startups from the CEE region
This forum is intended for B2B companies and startups from across the CEE region, and represents the continuation of cooperation between technological leaders after the successful cooperation on the Scale Croatia project. At the first such forum in Croatia, representatives of numerous strong companies such as Rimac, Productive, Make.com and Darwin&theMachines gathered.
Speakers from the European countries of England, Poland, the Czech Republic, Hungary, Bulgaria and Croatia also all came together to share knowledge and best practices of B2B marketing.
The Croatian Infobip company has excellent cooperation with Google
“This is a natural continuation of the cooperation with Google regarding startup initiatives and launching projects that will further strengthen the rapidly growing technological scene here in Croatia and Central and across Eastern Europe. The Scale Croatia project, which was launched last year with Google and Goldman Sachs, was an extremely successful pilot that is planned to be repeated, segmented and grown in the near future, and replicated in other countries, regions and verticals,” said Nikola Pavesic, head of the Infobip Startup Tribe.
Infobip as a logical partner choice
“Infobip was a logical choice as a partner for this event as one of the most successful B2B companies in our region, which we often use as an example in communication with startups of how a global company can be successfully built from that region,” added Barbara Bednarek of Google LCC.
Being competitive on the central European market
Experienced speakers from Infobip’s Startup Tribe programme also talked about the topics of how to reach target users, what agile research in marketing means, how an enterprise can be competitive on the central European market, how a company can create successful branding, and much more.
